Typography: Choosing Fonts Part 3

published by Dan in Website Design with No Comments

The third thing that should be considered is the level of formality that is appropriate to your website. Obviously the nature of the website will again determine this level of formality. However, note that even for websites with the same topic or theme the level of formality can differ depending on your vision.

For example sites A and B can both be a an online resource for pet owners, however site A’s goal is to be interactive and fun while site B’s goal is to provide in-depth organised and technical information. Because of this site A should use fonts that exudes a more casual feel while site B should use fonts that are more traditional.

Note that the “feeling” conveyed by a site and the level of formality are often interchanged but still differ in that they can have the same level of formality but have a different tone or vice versa.

For example sites X and Y both want a cheerful feel but since site X’s target audience are kids while site Y’s target audience are elderly then you can be sure that site X will have a more casual feel than site Y.

On the other hand companies QWE and RTY both want formal/traditional websites, however, since QWE deals with the mortuary business while RTY deals with family planning toys then obviously site RTY will have a lighter feel than the more somber QWE site, which in turn will definitely affect the choice of font to be used as well as the presentation of the fonts.

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