Integrated SEO/SEM campaigns

Integrated SEO/SEM campaigns

Although you can concentrate on either search engine optimisation ('natural' search) or a Pay-Per-Click (PPC) campaign you might find that combining the two achieves the results you want.

For example, you might want to start a pay-per-click campaign in the beginning to instantly generate new traffic to your website. In the meantime you might also work on optimisation and when you feel you are getting good traffic due to natural search you can reduce or even stop your pay-per-click campaign.

Many companies find that featuring in both natural and paid-for search results and sponsored links at the same time provides the maximum traffic and revenue to their businesses. This dual approach increases brand exposure and can add credibility to your site in a way that's greater than either of these methods on their own.

Deciding whether to invest in pay-per-click?

To help you decide whether pay-per-click or SEO is right for you - or whether a combination of the two is best - we have prepared lists of some of the benefits and drawbacks of each one. Visit the knowledge centre on our specialist SEO site to access.

Find out more

Doublespark has a track record of running SEO and pay-per-click campaigns either individually or as part of a combined campaign, to help our clients generate relevant traffic to their websites. Please contact us to discuss what we could do for you.