Key SEO & SEM facts
- The UK SEM market was worth an estimated £1.41 billion in 2006
- The UK SEO market was estimated to be worth about £98 million
- Spend on SEO services represents 10% of the overall market for Search
Search Engine Marketing (PPC)
Search engine optimisation (SEO) can produce great long-term results, but it can take a while to take affect. Pay-per-click (PPC) on the other hand can bring almost immediate results.
Of course, PPC does require a direct investment, ranging from a few pence per 'click' to your site to ten pounds per click or more. It's therefore important that your campaign is managed carefully, from choosing the right keywords through to making the right choices if bidding for those phrases gets very competitive.
Doublespark can manage your PPC campaign for you, including:
- Research and selection of the right keywords for your campaign.
- Helping you choose the right search engines.
- Bidding for keywords on your behalf.
- Getting the best results from your budget, with clear reporting so you can see what is happening.
- Regular monitoring of results so you can establish return on investment.
All of this can be provided for new campaigns, or to take on campaigns that you have already begun. If it's the latter, it's likely that we will identify ways to put your budget to better use, especially by putting our sophisticated keyword research processes and skills to use. In fact, we usually find that the total spend for campaigns we manage is no more than self-managed ones, thanks to the tighter focus on results-generating keywords that we can achieve.
Visit our specialist SEO site
Our SEO website has further details on our comprehensive range of services. There's also a knowledge centre with tips, techniques and tools that you are welcome to browse.
Find out more
Doublespark has a track record of running SEO and pay-per-click campaigns either individually or as part of a combined campaign, to help our clients generate relevant traffic to their websites. Please contact us to discuss what we could do for you.
WEB DESIGN RESOURCES
Visit our web site design resources section for useful background information and details of some of the most effective and successful web design techniques.
SEO BLOGS
Doublespark's SEO specialists regularly conribute to Phoenixrealm, an SEO blog covering the latest thinking on SEO issues. It currently receives over 1,000 unique visitors each week.
FREE WEBSITE ASSESSMENT
W e would be happy to put our experience and analysis tools to use on an initial assessment of your website's SEO performance.
Visit our free SEO assessment page for details.

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