Blog
The Doublespark blog is the place to discover what we’re up to. Read our posts to see what we’re currently working on, what or who’s inspiring us and other inside stuff from all our Doublespark locations. We blog in refreshingly non-geeky technical language and will - from time to time - post tutorials and other useful web design and SEO information on this page. You can subscribe to our RSS feed by clicking here.
Mike Essex from Koozai
Mikes main focus in his talk was “Think people not website”. Discussing how competitive the SERPS are at the moment. Gaining a link from the Guardian is far better than hundreds of directories because it’s a trusted source. That said reporters don’t like....
Annabel Hodges from OMD
Annabel is someone who isn’t necessarily bothered by rankings and is more focused on gaining traffic and building the brand. She advises people away from immediately requesting links from site. To also recommends submitting and optimising Google places listing which also work in conjunction with...
Phil Nottingham from Distilled
Phil was a bundle of enthusiasm and is a great believer of the benefits video can make to your SEO background. Maybe a bit bias based on his history in drama, film and theatre production Phil took us through the steps of making the most out of...
What your website design says about you
It is hard to believe that the first proper website went online as recently as 1991 and now there are billions of pages fighting for attention. Of course the Home Page is by far the most important as it is your company’s shop window.
Horses for courses - why web copy is different to print copy
The perceived value of copy has gone down over the last 10 years since the emergence of the Internet. The perception is that copy is cheap and that what was once considered a genuine skill is no more than a collection of key words, key phrases and Ad words.
Read more … Horses for courses - why web copy is different to print copy
Double the spark, double the bang?
If it is done well, publishing shadow websites or decoy websites or micro websites can drive more customers to the principal website.
Importance of page rank in SEO
Are you looking for some effective SEO tips and techniques that will make your site easily available to the potential customers? Consider working on page ranks as they are really important in determining the overall position or ranking of your website on the popular search engines.
Being Up to Date With Content
For people who maintain blogs, it would be fine to write about anything you wish. But bear in mind, people today are after updated information. Preferably, you should have a reliable source such as Google or Yahoo news to which you can use as reference. You don’t have to rewrite what you read.
Google Adsense: All About Ad Placement
If you happen to have a website and want to generate income from it using Google adsense, it would be wise to determine how you place your ads.
Can Directory Maximizers Really Drive in Traffic?
For people who want to get traffic in a hurry, some pay third party companies in directory submissions. Some charge a reasonable rate, sometimes at 4 cents per directory and considering that there are a large number of directories on the web today, it is bound to escalate.
Read more … Can Directory Maximizers Really Drive in Traffic?
