WOULD YOU BUY FROM YOU?
E-commerce sites like Amazon and the major high street retailers' sites have raised the bar on what customers expect from online shopping. Your site has to compete in terms of design as well as usability and content. So our graphic design capability can make a big contribution to converting more visitors into customers.
E-commerce Systems
For many businesses, taking the step towards online selling can feel like a daunting process. But we can make that happen for you by bringing your site a suitable e-commerce system that is easy for you to manage - and more importantly, easy for your customers to use.
Selling over the web is easy when you have the right online system in place. For SMEs in particular, what's needed is a simple system that integrates seamlessly with their website.
Our e-commerce solutions include everything you need to get up and running with online selling:
- The core 'shopping cart' that we create gives you a fully-functional store. It is also easy to operate from your point of view, with simple forms and interfaces so you don't need ay programming skills to make day-to-changes and manage purchases.
- The shopping cart is also integrated with your choice of 15 different financial systems to give your customers a number of options such as credit card, PayPal, WorldPay and so on.
- We can implement systems that integrate with the rest of your site, especially a product database that feeds information to the shopping front-end. If you don't have a suitable product database we can build that for you too.
- Postcode recognition removes some of the form filling for customers and reduces the chance of errors that could cause problems with credit card verification as well as deliveries going astray.
- Integration with Royal Mail and Parcel Force lets you automatically add delivery prices based on volume, weight and product price etc.
- Order details can also be quickly and easily exported to accounting packages such as Sage Line 50 and QuickBooks accounting packages, reducing your sales administration workload.
SEO: AN ESSENTIAL E-COMMERCE INGREDIENT
Search engine marketing is especially relevant to e-commerce sites. People who find your sites via search engines are likely to be close to making a purchase. So it's worth considering search engine optimisation as an integral part of your e-commerce strategy.
Achieving positive financial returns
With the ever-growing amount of transactions in both business-to-consumer and business-to-business sectors, we are confident that most companies will find installing an e-commerce solution pays for itself. The benefits come not just from increased sales, but also from the efficiency of automatic order processing.
However, as many of our customers are starting e-commerce for the first time, any project we embark on starts with an assessment of what returns are possible so you can properly assess whether and how much to invest in the solution. Based on that analysis, we can suggest any one of a number of solutions depending on your budget and likely returns. Each solution is scalable, so you can invest more once you start to get initial sales from the system.
Gaining more from e-commerce
The chances are that adding e-commerce functionality will start to improve sales and profits. But it important that the overall usability of your site is excellent so that customers have a pleasant experience all the way through to completing their purchase. Good site navigation, fast download speeds and detailed product content all contribute to good 'browse-to-buy' ratios.
Doublespark is therefore able to take a holistic approach to e-commerce. We can help you take both a strategic and operational view of the situation and do what's required to turn your site into a competitive online store. This approach can really help you make the most of the exciting opportunities that the internet offers.
WEB DESIGN RESOURCES
Visit our web site design resources section for useful background information and details of some of the most effective and successful web design techniques.
SEO BLOGS
Doublespark's SEO specialists regularly conribute to Phoenixrealm, an SEO blog covering the latest thinking on SEO issues. It currently receives over 1,000 unique visitors each week.
FREE WEBSITE ASSESSMENT
W e would be happy to put our experience and analysis tools to use on an initial assessment of your website's SEO performance.
Visit our free SEO assessment page for details.

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