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MAINTENANCE THAT MAKES BUSINESS SENSE
When we create a new site we normally suggest a contract package that includes maintenance, an agreed level of site updates and continual search engine optimisation. If you purchase maintenance in advance through a contract you pay less than our usual hourly rate and have a priority response time.
Website maintenance
It is essential that websites are frequently updated and maintained as it demonstrates that your site and your business is active and thriving.
There are a few other reasons why a website should be regularly updated and maintained:
- This is how you keep your website in line with your business, for example adding new products and ensuring accurate prices.
- News sections with no recent news make your business look lazy or inactive.
- 'Dead links' to pages that no longer exist can be spotted and corrected.
- Without maintenance, your site can start to look out of date as technology and fashions change.
- Adding fresh information gives people reasons to return to your site.
- You minimise the risk that your site loses search engine rankings as the engines change their criteria. Search engines also tend to think that sites that are frequently updated are worthy of higher ranking positions.
ALSO AVAILABLE: WEBSITE SUPPORT FOR YOUR EXISTING SITE
If you already have a website we can also take over responsibility for its maintenance for you. This might be an attractive option if your site was developed in-house but you now wish to pass the task on to someone else, especially if you no longer have the resources to keep abreast of website programming 'best practice'.
We are also able to offer bespoke contracts with more maintenance time, such as for larger sites with an especially high level of new content each month. Alternatively, you can simply opt for 'pay as you go' maintenance.
WEB DESIGN RESOURCES
Visit our web site design resources section for useful background information and details of some of the most effective and successful web design techniques.
SEO BLOGS
Doublespark's SEO specialists regularly conribute to Phoenixrealm, an SEO blog covering the latest thinking on SEO issues. It currently receives over 1,000 unique visitors each week.
FREE WEBSITE ASSESSMENT
W e would be happy to put our experience and analysis tools to use on an initial assessment of your website's SEO performance.
Visit our free SEO assessment page for details.
