Basic Web Design Rules continued…
- Be consistent. This refers to all design elements whether this be the layout from one page to the next, in the imagery style, typography, or use of color. Consistency is important not only because it usually results in a more aesthetically pleasing design but also because it makes the site easier to navigate.
- Keep it small. This does not refer to your images and fonts but to the file sizes. Make sure the images you use for the background, header, borders, and whatever other elements you decide to use is of a reasonable file size. While internet speeds are definitely fast and is not as big a problem as it was a decade ago there are still internet users that have slow connection speeds. Make sure you do not make loading the site a big hassle (or even almost impossible) for those still on dial-up. A good web designer will advise its client for the need to offer two versions of the site (for those with slow and those with fast connection speeds) if it is needed.
- Keep your audience in mind. I already mentioned the importance of getting feedback from the intended audience in my previous post. However, this time keeping your audience in mind means that the design factors should be based on the audience’s needs/preferences in the first place. From the planning stage a web design consultant will make sure that the profile of the intended audience is clear to them.
- Color can be your enemy or your friend. The use of color is essential to come up with a pleasant looking (and non-boring) web design. However, the use of too much color can be a turn off, resulting in a garish looking site. A good web design firm should always have a graphics design specialist to help with color choices and overall look.