Content Management and The Web Design Process

One of the core principles of modern web designs is the separation of structure and design. Successful website design companies have perfected this process of designing and implementing client websites in a more efficient and distributed way; designers and content experts (usually on the client side) work hand in hand on the project with a clear separation of roles and expectations. Content management is the next step in this separation.

Content management software, more commonly known as CMS (Content management systems), take the central role of integrating content from a content expert and template design from a designer to create the final website. Content management systems allow web design companies to even more structure their work process by letting designers focus on what they do best: designing templates.

Within a Content management workflow, the designer creates his designs and tests it, then the editor or manager decides if it should get published or sent back for modification. And this happens on the content side also – making the job easier for those control and audit the quality of work that gets published.

The last implication of a content management system in the web design process is that it enforces specialization: designers get to design, content writers get to write, letting each participant in the process do what they do best with minimal or zero work overlap. The content writer is given a simple interface for adding contents, which does not interfere with the design process. This proved to be a difficult thing to achieve in a complex project without a content management system. Ultimately, content management makes the process of website design more efficient.

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