Finding Out if Is it Time to Redesign Your Website?
The answer to this question is not always a clear one. In some cases when the current website looks obviously horrible then the answer is a clear yes. However, there are lots of websites out there that do need to consider a website redesign that look good enough. In cases like these there are times when the website redesign entails a major overhaul while there are instances when only minor changes are needed. So how do you know if it is time to redesign your website?
First of all if there are glaring errors on the site and your visitors have been encountering problems then for sure you need a website redesign. If there aren’t any big problems though you should still take the next step and have your website evaluated by a web design company. Make sure that the web design company that assesses your website for you takes into consideration not only the graphic design of your site but also your website’s performance in terms of SEO. This means that you should hire a web design firm that also offers SEO services. After initial assessment you should be given a detailed explanation on what parts of the (if not the entire) site needs to be tweaked and the following questions should be answered:
- Does your site need a complete overhaul? If the answer is yes ask them to explain why.
- Does my site need a facelift or a tune up? By facelift I mean a change in the graphic design for cosmetic purposes and by tune up I mean changes that will affect search engine optimisation and overall usability.
- What are the proposed changes?
- How will it benefit my site?
The answers to these questions aren’t clear cut and will depend on your site’s needs. If you are satisfied with the answer then trust the web designer and go ahead with the planned changes. If not then ask for a second opinion. To help guide you though I will give a short list of signs that your website does need a redesign on my next post.