Four factors to consider before beginning an online marketing campaign

  1. Produce customer-focused content
    Building informative, engaging content that will help you connect with your audience and attract them to your products and services is one of the most important aspects of online marketing. It is how you build your brand reputation and develop a sense of trust and authority among your clients and customers. Without great content to impressive people with, you have nothing to offer.
     
  2. Understand what Google is really about
    Google is your main channel for promoting your brand and marketing yourself to prospective customers. However, it is important to understand that Google is not just a search engine; it is essentially an advertisement corporation that earns its revenue from AdWords and other forms of advertisements. Indeed, the company earned an impressive $50.2 billion in annual revenue in 2012 and is still the most visited website on the Internet.
     
  3. Build a network with your knowledge and skills
    Marketing your brand effectively depends on how well you utilise your skills and knowledge, and combine them to achieve the best results. For example, having the right people perform different tasks within your business is particularly important. A skilled writer can promote your brand through powerful, persuasive copywriting. A computer wizz can get to grips with all the technical aspects of your business. A marketing manager can help you reach out to new customers through social media channels and incorporate new platforms to keep your business in line with  technological trends.
     
  4. DIY or hire an agency
    The difference between doing your own online marketing in-house and hiring an agency is that you may not necessarily possess experience or knowledge of different aspects of SEO and website design. Professional agencies, on the other hand, can delegate tasks to members of their team who have the most experience and expertise in the respective area. Consequently, they avoid making mistakes and can mobilise a successful online campaign with much greater ease.

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