Helping Users Navigate through Your Page: Page Titles and Headings

From the moment users land on your website to the time they close their browser your website’s design will determine whether they have a difficult or easy time navigating through your pages. If users have a difficult time they are less likely to stay long or come back. This is why it is very important to help your users navigate your site. You can increase your site’s usability simply by following the tips below:

  • Give special attention to page headings - Headings exist for a reason. They are there to help users determine what the contents of the page at a glance. Because of this you should make sure that each page has its own heading prominently displayed. For the page heading to be effective it should be descriptive yet concise at the same time. It should also be set apart in the sense that the font used should be larger than the usual text and/or put in boldfaced and have a different colour. If a different font colour does not look good you can emphasise the heading by changing the colour of the background.
  • Write a descriptive page title -The page title is the text that appears on the browser tab, it may be the same or different from the page heading. When writing up page titles you should keep in mind that it is very important to be concise since the page titles are often cut off, especially when the user browses with multiple tabs. To ensure that the title displayed even when cut off is descriptive enough for users to know what each tab contains write the most important keywords/information at the very beginning of the title. Remember page titles are not important only in terms of usability but also affects your website’s SEO.

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