SEO: Part of a Bigger Picture
Clearly the role of SEO is very important when it comes to driving traffic to your site. After all despite the numerous ways that users get to your site, search engines remain the number one people find your site, and there’s no way anyone can discount the traffic that ranking well in Google’s SERPs brings.
Though SEO may be a significant source of traffic, you should always keep in mind that it is just part of the bigger picture. The bigger picture here being all the different strategies you can use to market your site. Of course your end goal is still whatever it is you made the website for, be that to sell something or convert searchers to business opportunities.
So while we emphasise the need for SEO, we also assert that using it in conjunction with other Internet marketing techniques, such as the two discussed below, will give you better results.
Aside from SEO, at the top of almost everyone’s Internet marketing strategy list is social media campaigns. And as the biggest social media site in the Internet, Facebook is the one site that no self-respecting social media campaign can afford to overlook.
The great thing about Facebook is that there are several ways you can integrate it into your social media campaign. The easiest way to go about it is to simply add the 'Like' button to your site’s pages or your blog posts. This way, even if you don’t want to go all out in your social media campaign, people can easily share your posts on their Facebook wall and give you instant referrals and links. Obviously, this tack applies not only to Facebook but all social media sites that have share buttons. And with social sharing button widgets readily available and super easy to embed on any site, there’s really no excuse for not employing this tactic for your site.
Apart from adding the Like button, another way Facebook is often used is by creating a Facebook Page. This is ideal for those that want to correspond with and/or get feedback from fans/followers. Note though that this can be time consuming since there’s nothing worse than a dead Facebook page. Use this only if you’re prepared to post updates on a regular basis.
Last but not least is the use of ads on Facebook (and other social sites). Of course, as with all good ad services these days, only targeted ads are used so that you don’t need to worry about your ads bugging people due to its irrelevant content.
If you figure that email marketing is dead, then you can’t be farther from the truth. In fact, Experian Marketing Services recently reported that email open rates saw an increase of 11.6% during the 1st quarter of this year. What’s more interesting perhaps about their findings is that half of the emails that were opened were accessed via mobile devices.
For those using email marketing or plan to do so, what this means is that you need to be more considerate of the needs of mobile users. This means coming up with very concise content, and even shorter email subjects. Otherwise, you can be pretty sure that your email will be a struggle to read on the small screens with most users not bothering to finish your mails at all. Furthermore, make sure that you don’t embed any multimedia files, particularly flash video, because mobile users will find them difficult, if not impossible, to load.