Web Analytics: Sessionisation Methods Part 5 (Authenticated User)

Non-cookie Sessionisation Methods

3. Autheticated User - This type of sessionisation gives the most accurate information but also “invades” the users’ privacy the most. Authenticated user sessionisation requires users to log in before being able to proceed with whatever they intend to do on the website. Of course logging in means entering a username and password and to have this it means signing up/registering on the website. Note though that registering on a website does not automatically mean revealing personal details beyond your email address, however, in many cases websites do ask for additional information such as name, address, etc.

The good thing about this method is that return visitors can still be tracked and identified as such even when using a different machine. On the other hand, the problem with this is that asking users to login is not appropriate for many websites. For those websites that can and do require logins though this is the perfect sessionisation method.

Source: Web Analytics Traffic Metrics Best Practices for Government Agencies by WebTrends Marketing Lab

Go back