Web Anayltics: Measuring Your Site’s Performance
So your website finally has a good design. What now? It isn’t enough to invest resources on making sure that your website design looks good. What you need is to have users visit your website and take the next action that needs to be taken, whether that means signing up for your business’ service or purchasing something from the site. Although web design is very important you should always keep in mind that it isn’t the end goal but merely a tool or a step towards achieving your goals.
To make sure that the website’s design wasn’t wasted and that it really is effective it is imperative that you measure your site’s performance AFTER the website is launched. Data gathering should take place and after which analysis of the data should also be done.
Thankfully web analytics is not too hard nowadays due to the multitude of web analytic tools available in the market. However, if you are still new to web analytics it is a good idea to simply hire someone to help you with this. In most cases good web design firm offer web analytics as part of their service. This makes sense because web design consultants know that their job isn’t really done after the site is launched and that adjustments might need to be made. So when dealing with web design companies make sure that you ask about their web analytics services to make sure they can provide you good service beyond basic web design.