Content marketing is all about getting the right information to the right audience. At its best it can help to grow your brand and build relationships. But there isn’t a one size fits all approach to content marketing, it needs to be tailored to your needs and built around your strengths.
What is content marketing?
Content marketing is the process of creating a content strategy, producing great content and making sure it gets seen by the right people at the right time. It can take many forms, including blogs, infographics, white papers and ebooks.
Producing good-quality content and promoting it through the best channels can help to raise brand awareness and connect with your desired audience. This in turn drives traffic to your website.
Define a strategy
This is the first part of any content marketing campaign. We’ll work with you to understand your goals, industry and market. Using what we learn, we’ll create a mix of promotional materials and content that fuses information and promotion.
Identifying what you want to achieve from content marketing is key to running successful campaigns.
Many companies lack the time, resources or ability to create killer content, which is where we at Doublespark can help. We’ll develop a strong messaging strategy that’s PR friendly.
Whether it’s blogs, social media, videos or more, we can help you to create content that suits you and your message.
Once you’ve created the content, you need to get it out to the right audience. Even the best content is no use unless people see it.
We’ll distribute your materials across all the relevant platforms, including social bookmarking sites, industry specific sites and social networks, as well as cross-pollinate your content for maximum exposure.
We can help you to make attention-grabbing content that makes your brand memorable. We’ll help you to tell compelling stories that convince your audience that you are a trusted resource.
Some companies can struggle with what kind of content to create or how best to leverage this online. Others simply don’t have the time to dedicate to this area of the business or are not comfortable promoting themselves in this way. Which is where we come in.
Expertise related to content marketing:
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Google Analytics provides data that empowers your business and helps you to achieve your online objectives.
The user experience, known as UX, describes the various ways that people interact with your business. This includes the way they use and react to your website, apps, advertising and communications.
When collected together, the sum of all these interactions defines your organisation’s UX.
Mobile browsing has exceeded desktops in terms of usage, which means you need a website that can respond to a variety of different devices.
We know that every business has different requirements, so we can build a service to suit your needs, with flexible terms as well as fixed formats.