The user experience, known as UX, describes the various ways that people interact with your business. This includes the way they use and react to your website, apps, advertising and communications. When collected together, the sum of all these interactions defines your organisation’s UX.
Here at Doublespark, our team of UX experts can help you to revolutionise the way your clients, staff and partners interact with you. Here’s how we do it.
We’ll gather as much information about your brand, business, industry and market as we can. We work closely with you to identify goals and expectations for the project and aim to fully understand the UX problem before we start to solve it.
We’ll turn our findings into clear and actionable insights that we can use to develop your UX strategy.
We’ll work with you to develop and agree on a UX strategy. We can also develop a set of principles that will inform all future UX. This will help ensure that everyone is on the same page and working towards the same goals.
Building on the UX strategy we will create solutions to any problems or issues that we’ve encountered. Each business is different and requires tailored solutions that match their brand and identity. There are no short cuts to getting it right.
UX is constantly evolving and sometimes designs need tweaking to make sure they’re working as well as they can. Our team will carry out extensive UX testing as the project develops, making sure that everything is in place for the desired experience before launching.
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