Doublespark is one of the UK’s leading SEO agencies. Working with clients of all sizes, from start ups to large multinationals, our expert team can help to create effective SEO strategies that drive targeted traffic to your site, and convert.
SEO with a difference
We aim to vastly improve your site’s visibility, targeting relevant traffic and driving it to your site and then boost conversions. Work with us and you get increased traffic, better leads, more enquiries and improved sales. This is SEO that really works for you.
The Doublespark approach
At Doublespark, we go above and beyond the ordinary SEO services. We know that no two clients are the same. That’s why we tailor our SEO services to you and your needs. We use a huge range of data and knowledge to enhance the user experience and boost the conversion rates on your site.
As well as all the usual SEO methodology, we create shareable and PR-friendly campaigns to roll out across social media, generating links and exposure that increases authority and brings traffic back to your site. All our work is backed up by cold hard numbers so there’s no guesswork involved. And we adhere to the Google Webmaster Guidelines so you can be sure that your investment in SEO will bring in results.
We’ll work and consult with you every step of the way, using hard data to create the most efficient SEO campaign possible.
What our SEO campaigns look like
As we mentioned, every client is different but there are some core components to the way we work. Here’s an outline of the general model for many of our campaigns.
1 – Research and strategy
We’ll consult with you to get an understanding of your business, products and how you operate. We’ll look at your core demographic, current strategy, branding and other aspects of the business. We’ll have an in-depth look at your website and outline key marketing objectives that a new SEO campaign needs to achieve.
We’ll investigate the competition, finding out what they do well and why they might be having more success. We’ll undertake further industry-specific research and get a feel for the market landscape and where you fit in, as well as looking into your customers and potential markets.
2 – Website audit and UX review
We’ll conduct a full website audit, finding out what is and isn’t working, identifying the areas that need attention, which often include:
- Duplicate content
- Broken links
- Canonical issues (when URL redirects aren’t properly in place)
We’ll compile a list of relevant keywords and set up detailed daily/weekly/monthly reporting to monitor progress.
We also look at the user experience and address ways of making this better. This includes studying how conversion rates could be improved with an enhanced design.
3 – Optimisation
Based on our findings from previous stages, we’ll implement optimisation across a range of areas including:
- Site structure
- Meta data
- Internal anchor text
- Tag optimisation
- Structured data/schema
- Weak/poor content
Once the optimisation process is finished your site will be 100% SEO friendly. Past projects have proven that once we have fully optimised a site rankings will improve almost immediately.
4 – Content, linking & reporting
Once you site is fully optimised you will need to start a process of link acquisition, to achive the rankings required to beat your competition.
The process includes:
- Qualtiy content
- Local SEO
- Social media
We’ll produce (and share with you) detailled daily, weekly and monthly performance reports for all KPIs, and then we will make any necessary changes to boost your results.
Why choose Doublespark?
We live and breathe SEO, doing it day in day out. Our team is deeply knowledgeable and up to date with all the current SEO trends. We know what works and what doesn’t and use the latest and best tools to make it happen. And with a proven track record of using SEO to drive traffic and boost conversion, we’ve got the numbers to back it up.
Related to SEO:
Do you need:
- Accurate and
- Key insights to
increase conversion rates?
- Key insights to
- To understand how to
allocate budget spend?
Then you need our
Google Analytics expertise!
Google Analytics provides data that empowers your business and helps you to achieve your online objectives.
Struggling to convert visitors to customers?
- Identify usability issues
- Understand what users want
- Interpret conversion funnels
We can help you achieve research driven improvements
For most businesses the most important figure for the website is not the number of visitors but how many of those translate into leads or sales.
This is the conversion rate and it could be the most important figure your business is overlooking.
Need to protect or improve your online public image?
- Unwarranted complaints?
- Fake negative feedback?
- Bad reviews?
Take control of your online reputation
Maintaining your brand’s reputation online is more important now than ever before.
This is your identity that you’ve worked hard to create and build, so you need to have a degree of control over how you are perceived and what people are saying about you online.
The user experience, known as UX, describes the various ways that people interact with your business. This includes the way they use and react to your website, apps, advertising and communications.
When collected together, the sum of all these interactions defines your organisation’s UX.