TL;DR: In April 2026, Doublespark will be attending Brighton SEO, the world's biggest search marketing conference. To ensure our clients stay ahead of the rapid shift from traditional search to AI discovery, We have booked to attend the specialist Advanced GEO & AI Optimisation workshop.

  • The Goal: To deepen our agency’s expertise in Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
  • The Training: A full-day deep dive into RAG pipelines, citation share-of-voice, and entity-first writing with industry specialist Metehan Yeşilyurt.
  • The Impact: We are future-proofing our clients’ visibility on platforms like ChatGPT, Perplexity, Gemini, and Claude, ensuring they remain the "trusted answer" as search behavior evolves.
  • Our Stance: Traditional SEO remains vital, but ignoring the rise of AI assistants is not an option. We are integrating these new frameworks directly into our service offering.

Why we are focusing on GEO this year

Copy shareable section link

Search is evolving. While Google remains dominant, AI assistants like ChatGPT, Gemini, and Perplexity are rapidly becoming primary research tools for users across all industries. These platforms don't just provide a list of links; they provide answers.

To ensure Doublespark remains at the cutting edge of this shift, I will be attending the Advanced GEO & AI Optimisation course on 29 April 2026, just prior to the main Brighton SEO conference.

Led by Growth Lead and AI Search specialist Metehan Yeşilyurt, this course focuses on "redefining how brands appear across both traditional search and LLMs". This isn't just about keywords anymore; it is about understanding Grounding - how LLMs verify information to reduce hallucinations - and optimising our clients' content to be the source that AI chooses to cite.

What this means for our clients - practical application

At Doublespark, our mission has always been to deliver strategies that drive sustainable growth, not short-term "hacks". Attending this workshop allows us to refine our SEO & AI services by implementing the latest technical frameworks.

Client Campaigns

Copy shareable section link

Here is specifically what we will be bringing back to our client campaigns:

  1. Winning the "Synthesis Layer" We will be learning how to structure content so that it survives "extraction" by AI models. This involves a technique called "Quote Shaping" - designing sentences specifically to be picked up and repeated by AI assistants. This ensures that when a potential customer asks an AI about your services, your brand narrative remains intact.
  2. New Metrics for Success Rankings are no longer the only metric that matters. We will be adopting "Citation Share-of-Voice" models. This measures how often your brand is cited as the authority compared to your competitors when users prompt AI tools.
  3. Technical "Crawlability" for AIJust as we optimize websites for Googlebot, we must now ensure technical infrastructure is ready for AI agents. We will be covering advanced rendering strategies and "citation-ready" HTML structures to ensure your data is easily retrievable by RAG (Retrieval-Augmented Generation) pipelines.

What we’re doing next

Copy shareable section link

Following the training day, I will be attending the full two-day Brighton SEO conference (30 April & 1 May 2026) to gather wider industry insights.

  • Keynote Insights: I look forward to hearing from Dr. Pete Meyers, this year's keynote speaker, to understand the broader changes in the search landscape.
  • Developing our Playbook: The workshop includes building a "90-day roadmap" for GEO success. We will be using this to update our internal SOPs and audit checklists, ensuring every client benefits from these advanced tactics immediately.
  • Experiments & Iteration: We will be applying new testing frameworks to measure which content formats (tables, TL;DR blocks, definitions) generate the most AI citations.

Why this matters

Since 2005, we have seen the industry shift from simple keywords to complex user intent models. The shift to Answer Engines is the next logical step.

By investing in this high-level training, we ensure that Doublespark clients don't just survive this transition—they thrive in it. We do the learning so you can focus on your business, safe in the knowledge that your digital strategy is future-proof.

If you are also heading to the Brighton Centre this April, let’s connect.

Key Takeaways

Copy shareable section link
  • We are expanding our expertise: Doublespark is attending the Advanced GEO & AI Optimisation workshop at Brighton SEO 2026 to master the mechanics of AI search.
  • New strategies for a new era: We are moving beyond "10 blue links" to focus on "Citation Share-of-Voice" and "Quote Shaping" to get our clients cited by AI.
  • Technical precision: We are learning how to optimize RAG pipelines and grounding methods to ensure AI models trust and verify your business data.
  • Commitment to growth: This investment in training reinforces our mission to provide ethical, results-driven marketing that stands the test of time.

References & Further Reading

Copy shareable section link