Head-and-shoulders photo of Gary Cottam in the office with a relaxed smile

Published: Gary Cottam

SEO consultant with over 20 years' experience helping businesses grow online visibility.

Gary Cottam is Head Digital Strategist at Doublespark, a specialist SEO agency he founded in 2005. With over two decades in digital marketing, he has led search strategies for hundreds of UK businesses, combining deep technical expertise with a strong commercial focus.

He stays at the forefront of digital innovation, applying the latest AI-driven tools and automation techniques to improve efficiency, content quality, and search performance for clients. His forward-thinking approach ensures every strategy is built for today’s search landscape - and ready for tomorrow’s.

Areas of Specialism

  • SEO strategy for UK service businesses and B2B organisations
  • Local SEO for Cambridge and wider regional brands
  • PPC planning and audits to optimise campaign spend and performance
  • AI-assisted keyword research and content optimisation for organic search

Experience

  • Sector experience delivering SEO and PPC programmes for professional services, healthcare, ecommerce, and technology firms across the UK
  • In-house support for marketing teams on search strategy, analytics, and performance measurement
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On Tuesday 18 November 2025, a Cloudflare outage caused instability across much of the web - including many sites we host - for up to three hours. Here’s what happened, who was affected, why your rankings won’t suffer.

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Google Ads Labs: What It Means for PPC Plans

A UK PPC agency guide to Google Ads’ new Labs hub. Discover how to test emerging ad features safely, manage campaign risks, and measure performance gains while gaining early-mover advantage.

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The Figma Web Design Process

Figma brings clarity to the parts of a website project that often cause friction. Instead of static PDFs and scattered emails, everyone works in a shared space with live designs, pinned comments, and clickable journeys.

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How to Boost Google Ads Conversions in 2025

Learn how to raise your Google Ads conversion performance in 2025. Track key metrics, refine landing pages, and turn valuable insights into measurable business growth.

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How AI is Reshaping B2B Marketing Strategies

Explore how AI is transforming B2B marketing through smarter planning, personalisation, automation, and measurable growth across every channel.

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How AI Is Redefining Web Design

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Laptop showing Google Ads Editor with clicks, impressions, CTR and average CPC charts during a PPC audit.

Free PPC Audit

Find what's holding you back

Get a clear, actionable report that pinpoints technical issues, content gaps, and quick-win opportunities.

  • Technical Health Check
  • Pinpoint Errors Blocking Rankings
  • Content Gap Analysis
  • Prioritised Action Plan – no fluff
  • 30-Minute Review Call to explain next steps

No obligation – you're free to implement the plan in-house.

Laptop showing Google Ads Editor with clicks, impressions, CTR and average CPC charts during a PPC audit.

Free Website Audit

Find what's holding you back

Get a clear, actionable report that pinpoints technical issues, content gaps, and quick-win opportunities.

  • Technical Health Check
  • Pinpoint Errors Blocking Rankings
  • Content Gap Analysis
  • Prioritised Action Plan – no fluff
  • 30-Minute Review Call to explain next steps

No obligation – you're free to implement the plan in-house.

Laptop showing Google Ads Editor with clicks, impressions, CTR and average CPC charts during a PPC audit.

Free SEO Audit

Find what's holding you back

Get a clear, actionable report that pinpoints technical issues, content gaps, and quick-win opportunities.

  • Technical Health Check
  • Pinpoint Errors Blocking Rankings
  • Content Gap Analysis
  • Prioritised Action Plan – no fluff
  • 30-Minute Review Call to explain next steps

No obligation – you’re free to implement the plan in-house.