About
Doublespark
We help ambitious brands in Cambridgeshire and across the UK grow traffic, leads, and revenue.
Delivering Expert
SEO Since 2005
Our Mission
At Doublespark, our mission is simple: to help businesses grow through smart, ethical, and results-driven digital strategies. From SEO and PPC to custom websites and ecommerce platforms, we focus on what truly moves the needle - visibility, conversions, and long-term ROI.
We believe growth doesn’t come from hacks or hollow tactics. It comes from connecting with the right audience at the right time through data-led campaigns, user-focused design, and transparent reporting.
Whether you're building a brand-new ecommerce site or scaling up a local PPC campaign, we provide continuous optimisation and measurable results - without long-term contracts or vague deliverables.
Our mission is to deliver digital solutions that build trust, drive performance, and turn ambition into measurable success - one click, one conversion, one client at a time.
Direct Access to Senior Specialists (Not Salespeople)
At Doublespark, we have intentionally remained a boutique team for over 20 years to ensure our clients get direct access to senior strategists. That focused model is a key part of our Right-Sized Partnership approach, giving growing businesses the expertise they need without unnecessary layers.
In an industry where larger agencies often send a "slick salesperson" to the pitch only to hand your account to junior staff, we do things differently.
- Who You Meet is Who Does the Work
When you sit down for a strategy session in Cambridge or Peterborough, you are meeting the same craftsmen who will manage your code, your ads, and your AI visibility. - No Business Development Buffers
We do not employ business development staff or junior account handlers as "buffers". You have a direct line to the experts taking your results personally. - Specialist Expertise Since 2005
Your project is led by specialists with decades of experience, including our Founder and Head of Search, Gary Cottam. This means your strategy is guided by the weight of two decades of real-world trading data, not a generic template. - Accountability Without the Drama
Because you work directly with the seniors executing the work, communication is fast, honest, and "no-drama". We believe in building trust capital through results, which is why we offer 30-day rolling contracts rather than 12-month lock-ins.
"One of the biggest differences with Doublespark has been having direct access to Gary throughout the SEO work. Instead of going through layers of account management, we have been able to speak directly to the person shaping the strategy, explaining the priorities, and reviewing performance. That has made the whole process clearer, faster, and far more useful commercially. Advice is always straightforward, honest, and easy to understand, with no jargon or inflated promises. We have always felt informed about what is happening and why. It is a much more practical and reassuring way to manage SEO, especially when results and accountability really matter."
"Our website project felt well managed from the start because we had direct access to Leigh on the creative side and Jamie on the technical side. That meant design decisions, development questions, and practical problem-solving were handled by senior people who understood the brief and could move things forward properly. Communication was clear, feedback was easy to give, and nothing got lost between departments. The whole process felt collaborative rather than complicated. We always knew who to speak to, what stage the project was at, and what was happening next. That level of senior involvement gave us confidence and made the experience much smoother overall."
Get Started Today
Ready to work directly with senior specialists? Speak to the experienced people who plan, manage, and deliver the work, without layers of account handling or unnecessary complexity. Get in touch today.
What Our Clients Are Saying
5-Star Google Reviews That Reflect Our Commitment to Excellence
-
a month ago
I have been with Doublespark since 2012. As a Cambridge SEO company they supported the online shop and the online marketing, helping more clients find and book our services. Gary has always been willing to help with any issues on the website and has been quick to respond when I have asked for any updates or changes to be made to the website. Highly Recommended
-
3 months ago
Great company to work with, on hand with tech queries and very proactive when an very rare issue arises.
-
5 months ago
Doublespark have looked after website maintenance and hosting for osteolabs since 2021. They keep the site running smoothly, deal with updates behind the scenes, and respond quickly whenever we need support.
-
7 months ago
most excellent people - helpful, knowledgeable and efficient.
-
8 months ago
Gary and the team at Doublespark are brilliant, we've worked together on a lot of very different digital marketing projects over a good many years. Always good results, always a good experience.
News from Doublespark: Updates for Clients and Partners
Brighton SEO 2026 Conference & AI Workshop
In April 2026, Doublespark is heading to Brighton SEO and the Advanced GEO & AI Optimisation workshop. We are investing in GEO and AEO so our clients stay visible as search shifts towards AI-driven answers.
Cloudflare’s Outage Impact & Our Response
On Tuesday 18 November 2025, a Cloudflare outage caused instability across much of the web - including many sites we host - for up to three hours. Here’s what happened, who was affected, why your rankings won’t suffer.
Why Businesses Trust Doublespark
Here’s why businesses across Cambridgeshire and beyond choose us as their SEO and web partner:
- Proven track record: over 20 years delivering SEO that drives sustainable growth
- No contracts: clients stay because results speak for themselves
- Local market expertise: deep understanding of the Cambridge and Peterborough landscape
- Transparent reporting: with clear, measurable ROI
- SEO-first web design: bespoke websites built with optimisation in mind
When you work with Doublespark, you’re choosing a partner committed to growth, clarity, and long-term success.
Our Story & Experience
Doublespark was founded in 2005 to help Cambridge businesses compete online. What started as a small Cambridge SEO consultancy has grown into a full digital marketing agency serving organisations across the region. At a time when SEO was still emerging as a key marketing discipline, we built our reputation as one of the first truly search-focused agencies in Cambridgeshire.
From the beginning, our mission was to cut through digital noise with strategies rooted in transparency, data, and performance. We’ve never believed in quick wins or short-term tactics - instead, we’ve built long-term partnerships by focusing on sustainable results, clear ROI, and ethical SEO practices that stand the test of time.
As the needs of our clients evolved, so did we. Recognising the importance of having a technically sound foundation for SEO to thrive, we expanded our services to include high-performance website design and development. These aren’t standalone services - they’re built to complement our core SEO offering, ensuring every site we deliver is optimised from day one.
Over the past two decades, we’ve worked with businesses across a wide range of industries - from local trades and law firms to ecommerce retailers and national service providers. What they all share is a desire to be found, to compete, and to grow - and that’s exactly what we help them do.
Our longevity in the SEO industry isn’t just down to technical expertise - it’s built on strong client relationships, adaptability, continuous learning, and a genuine passion for helping businesses succeed. We’ve grown alongside the evolving digital landscape, staying ahead of algorithm changes, shifting user behaviours, and the latest search trends so our clients don’t have to.
With more than 20 years of SEO leadership, Doublespark continues to deliver strategy-first digital marketing that drives visibility, leads, conversions, and long-term success for clients across Cambridgeshire, the wider East of England, and beyond.
A Word from Our Head Digital Strategist
As Head Digital Strategist at Doublespark, Gary Cottam brings over 20 years of experience in SEO, digital marketing, and web strategy.
Since founding the agency in 2005, Gary has worked with hundreds of businesses across Cambridgeshire and beyond, helping them build visibility, generate leads, and achieve measurable growth. His deep understanding of search engine algorithms, user intent, and technical optimisation has positioned Doublespark as one of the region’s leading SEO-focused digital agencies.
Passion for Strategy and Performance
Gary’s passion lies in developing digital strategies that combine technical precision with commercial impact. From ecommerce to professional services, he thrives on solving complex search challenges and helping clients outperform their competition. He stays hands-on with every project, ensuring every campaign is grounded in data, insight, and a clear path to ROI.
Championing Ethical SEO and Local Success
As a long-time advocate of ethical SEO practices, Gary believes in transparency, accountability, and results-driven marketing. He’s particularly proud of supporting local businesses in Cambridge and Peterborough, enabling them to compete with national brands through smart, scalable digital strategies. His focus is always on sustainable growth - no gimmicks, no shortcuts.
Let’s Talk About Your Goals
If you’d like to boost your visibility, attract more leads, or simply get expert advice on improving your website, Gary’s happy to help. Reach out directly or schedule a no-obligation strategy call.
Call Gary: 01223 208000
Email: gary@doublespark.co.uk
Get Started Today
Ready for a different kind of agency partnership? We offer right-sized expertise for ambitious SMEs who need serious technical SEO and performance marketing without the enterprise drama - get in touch today!
