Google Ads Management

Google Ads management provides a structured, data-driven approach to paid search marketing, ensuring your campaigns are optimised for performance, efficiency, and ROI. Whether you’re targeting local customers or a global audience, having professionals handle your campaigns helps eliminate guesswork and wasted budget.

Strategic Planning and Execution

Professional Google Ads managers take time to understand your business goals, customer personas, and competitive landscape. This knowledge forms the foundation of tailored campaigns that speak directly to your audience, use effective keywords, and appear at the right time and place.

Continuous Optimisation

Ads are not set-and-forget. A management service ensures ongoing performance reviews, A/B testing, bid adjustments, and keyword refinement to keep costs down and conversions high. This responsiveness is vital to staying ahead of your competitors and maximising ROI.

Actionable Insights

With detailed reporting and analysis, you gain a deeper understanding of customer behaviour. These insights help inform not just your advertising, but also your wider marketing and business strategies.

Expert Google Ads management fuels sustainable business growth through smarter targeting, efficient spending, and meaningful insights.

Our Google Ads management service is comprehensive, covering every aspect of campaign creation, optimisation, and reporting. This all-in-one approach ensures that nothing is left to chance, and your investment is working as hard as possible.

Account Setup and Audit

We begin with a full audit of your existing Google Ads account or set one up from scratch. This includes ensuring proper conversion tracking, account structure, and aligning everything with your business objectives.

Keyword Research and Ad Creation

We perform detailed keyword research to identify high-intent search terms and group them into tightly themed ad groups. Then we create compelling ad copy designed to maximise clicks and conversions.

Ongoing Management

From adjusting bids and refining targeting to testing new ad formats and managing negative keywords, we continually optimise your campaigns. You’ll receive transparent reporting and updates throughout.

Our service covers everything from initial setup to detailed optimisation, giving you complete peace of mind and measurable results.

Budgeting for Google Ads depends on your industry, competition, goals, and geographic targeting. One of the most common concerns among new advertisers is how much they need to spend to see meaningful results. We help you make informed budget decisions based on real data and potential return.

Factors That Influence Budget

Your cost-per-click (CPC) varies based on keyword competitiveness, ad quality, and industry. For example, legal and finance keywords are more expensive than those in less competitive sectors. Your target locations and campaign objectives also influence overall spend.

Flexible Budgeting

The beauty of Google Ads is that it’s flexible. You can start small, then scale as performance improves. We help you allocate your budget across campaigns and ad groups in a way that delivers maximum return.

Expectations vs. Reality

It’s important to understand that a bigger budget doesn’t always mean better results. It’s how that budget is used that counts. Our team focuses on making every pound work harder through continual refinement and targeting improvements.

We help you determine a realistic and profitable ad budget based on data, not guesswork.

Google Ads can start driving traffic almost immediately, but meaningful results like conversions and ROI often take several weeks of refinement. It’s a balance of quick wins and strategic patience as we optimise campaigns for performance.

Initial Setup Phase

In the first week, we handle all the technical setup, from tracking and ad creation to keyword selection. Ads can go live quickly, but their initial performance may fluctuate as Google gathers data.

Optimisation Period

The first 30 days are typically focused on learning and testing. We monitor performance, identify trends, and adjust accordingly. After this phase, you should see improvements in click-through rates, cost-per-click, and conversions.

Long-Term Growth

As we continue to refine your campaigns, results typically improve month over month. Our focus on long-term performance ensures consistent growth rather than short-lived spikes.

With expert management, Google Ads delivers early wins and long-term performance improvements.

Yes, we specialise in Google Ads campaigns for ecommerce businesses. Whether you’re running a niche online store or a multi-brand retail operation, we help drive relevant traffic that converts into sales.

Shopping Campaign Setup

We create and optimise Google Shopping campaigns that showcase your products with compelling visuals and accurate data. This includes feed optimisation, product segmentation, and setting up conversion tracking.

Performance Max and Remarketing

We utilise Performance Max campaigns to extend your reach across all Google channels. Dynamic remarketing ensures you stay visible to users who’ve shown interest in your products, increasing the chance of conversion.

ROI-Focused Strategy

We track return on ad spend (ROAS) closely and optimise product groups based on performance. With regular testing and product-level insights, we help you get the best return possible.

Our ecommerce Google Ads solutions are designed to scale your sales while keeping acquisition costs under control.

Absolutely – we offer Google Ads management specifically tailored to local businesses. Whether you’re a tradesperson, clinic, or independent retailer, we ensure your ads are seen by people in your area who are ready to convert.

Geo-Targeting and Scheduling

We use precise location targeting and ad scheduling to make sure your ads appear to the right people at the right time. This improves relevance and reduces wasted spend.

Local Keyword Focus

Our keyword research prioritises local search intent. We also use location-based ad copy to improve quality score and click-through rate.

Google Business Profile Integration

We integrate your Google Business Profile to strengthen your local presence. This can enhance your visibility in both paid and organic local results.

Our local campaigns ensure your ads are working where and when they matter most—right in your community.

Running Google Ads on your own is possible, but without the right expertise, it’s easy to waste money and miss out on opportunities. Managed campaigns deliver better performance, greater insight, and less hassle.

Experience and Expertise

Professionals understand platform changes, match types, bidding strategies, and account structure. We bring years of hands-on experience to every campaign we manage.

Time and Focus

Managing campaigns properly takes time – and that’s time away from running your business. With a management service, you focus on your operations while we focus on your ads.

Data-Driven Decisions

We use in-depth analytics and regular testing to improve campaigns continually. It’s not just about launching ads—it’s about refining them to hit your goals.

Professional management leads to better results, less waste, and a smarter use of your advertising budget.

Do you provide reporting and transparency?

Yes – transparency is one of our core values. When you work with us, you’ll always know how your budget is being spent, what’s working, and what we’re doing to improve performance.

Clear, Regular Reports

You’ll receive scheduled performance reports detailing clicks, impressions, conversions, and costs. These reports are customised to highlight the KPIs that matter most to your business.

Open Communication

We’re always available to explain results, answer questions, or adjust strategies. You won’t be left in the dark or have to decipher vague metrics.

Access to Your Account

You’ll have full access to your Google Ads account, meaning you can check performance at any time. We don’t operate behind closed doors.

With us, you’re always informed, always in control, and never left guessing.

Yes, we regularly take over underperforming accounts and turn them around. Whether it’s poor structure, ineffective keywords, or missing tracking, we identify and fix the root issues holding you back.

Full Campaign Audit

Our first step is to conduct a thorough audit to assess what's going wrong. We look at keyword targeting, ad relevance, quality score, bid strategy, and more.

Restructuring and Refinement

We restructure campaigns to improve efficiency, remove wasted spend, and focus on high-converting keywords and ad copy. We also ensure tracking is set up properly to measure what matters.

Performance Monitoring

Once improvements are made, we continually track performance to ensure you're moving in the right direction. If things change, we adapt quickly to maintain progress.

We bring struggling campaigns back to life with expert insights, proven strategies, and continuous optimisation.

Choosing the right partner for your Google Ads campaigns can make a significant difference in your results. At Doublespark, we pride ourselves on delivering more than just clicks—we deliver meaningful outcomes for your business. Our approach is grounded in transparency, strategy, and long-term success, rather than quick wins and short-term fixes.

Experience and Local Expertise

We’ve been managing Google Ads campaigns since 2005, and we know what works. Our roots in Cambridge mean we understand the local market, while our broader experience enables us to support clients across the UK in a wide range of industries. We’re not a faceless agency—you’ll work with real people who are committed to your success.

No Black Box Tactics

Unlike some agencies that offer little visibility into what they’re doing, we provide complete transparency. You’ll have full access to your Google Ads account, along with regular performance reports and direct contact with your account manager. You’ll always know where your budget is going and what results you’re getting in return.

Strategic, Not Generic

We don’t believe in cookie-cutter campaigns. Every business is different, so we create custom strategies based on your objectives, industry, and audience. From keyword research and ad creation to bidding and targeting, every element is tailored to maximise your performance and ROI.

In-House Creative and Technical Support

We offer in-house expertise in copywriting, design, and analytics, allowing us to craft compelling ads, eye-catching visuals, and data-driven reports—all under one roof. This integrated approach ensures faster turnaround, stronger messaging, and better overall results.

Doublespark stands out by offering experienced, honest, and highly tailored Google Ads management that’s focused on your long-term success.