PPC Agency Cambridge

Pay-Per-Click (PPC) is a form of online advertising where businesses pay a fee each time their ad is clicked. It allows companies to place ads in prominent positions on search engines like Google and Bing, making it a powerful tool for attracting high-intent traffic. In a localised market like Cambridge, where competition is often fierce and varied across industries, PPC offers immediate visibility and measurable results.

Targeted Reach in Local Search

PPC lets businesses narrow down who sees their ads based on location, device, time of day, and more. For example, if you're a Cambridge-based law firm, you can target searchers specifically within the city and surrounding villages, ensuring you don’t waste spend on irrelevant clicks from outside your service area.

Cost Control and ROI Focus

Unlike traditional advertising, PPC provides full control over your budget, ad placements, and keywords. You can test and refine campaigns on the fly, track cost-per-click (CPC), cost-per-conversion (CPA), and return on ad spend (ROAS). With proper campaign structure, businesses can optimise to spend less while achieving more.

Immediate Results and Flexibility

PPC drives instant visibility. While SEO builds long-term value, PPC delivers traffic from day one, making it ideal for time-sensitive promotions or product launches. Ads can be paused, tweaked, or ramped up depending on business goals or seasonal demand in Cambridge.

PPC is an adaptable, high-ROI solution for businesses in Cambridge that need visibility, traffic, and measurable lead generation quickly.

Determining your PPC budget depends on several variables including your industry, target audience, competition, and campaign goals. In Cambridge, where the cost-per-click (CPC) varies widely between sectors, setting the right budget means balancing spend with realistic conversion and growth targets.

Industry-Specific CPC Considerations

Legal, finance, and B2B services tend to have higher CPCs due to their lucrative customer lifetime value. Conversely, trades and ecommerce products may have lower CPCs but require broader targeting. A Cambridge solicitor might pay £8–£15 per click, whereas a local plumbing service may only pay £2–£5 per click.

Campaign Objectives and Timeframes

If your goal is brand awareness, a broader campaign with a lower daily cap may suffice. For lead generation, especially in competitive sectors, a more aggressive budget is needed. A typical starting point for SMEs in Cambridge is £500–£1,500/month on Google Ads alone, plus management fees if using an agency.

Testing and Scaling

We recommend starting with a smaller test budget to identify high-performing keywords and audiences. Once profitable campaigns are identified, the budget can be scaled. This approach avoids overcommitment and provides performance benchmarks for long-term planning.

Your PPC budget in Cambridge should be based on competitive data, campaign goals, and a phased approach to ensure cost-efficiency and measurable returns.

At Doublespark, we manage PPC campaigns across a range of platforms to suit your audience and objectives. While Google Ads is often the core channel due to its reach and versatility, we also manage campaigns on Microsoft Advertising (Bing Ads), Meta (Facebook/Instagram), LinkedIn, and YouTube.

Google Ads

This is the most popular PPC platform, offering Search, Display, Shopping, and Video campaigns. It’s ideal for capturing demand from people actively searching for your products or services in Cambridge and beyond.

As an experienced google ads agency cambridge, we manage search, Shopping, Performance Max and YouTube end to end.

We also support legacy naming for clarity - if you are searching for an adwords agency cambridge, that is Google Ads today.

Microsoft Ads

Formerly known as Bing Ads, this platform reaches users across Bing, Yahoo, and DuckDuckGo. It’s often overlooked, but can deliver great ROI with lower competition and CPCs.

Social PPC

We run paid social campaigns on Facebook, Instagram, and LinkedIn. These platforms are ideal for demographic targeting and retargeting. For B2C businesses in Cambridge, Facebook Ads drive brand visibility and engagement. For B2B, LinkedIn is powerful for lead generation among decision-makers.

YouTube Ads

Using Google’s video advertising network, we create skippable and non-skippable ads to promote products, services, and events. YouTube is a great platform for building brand trust through video content.

We manage PPC across all major platforms to ensure your campaigns reach the right audience in the most cost-effective and impactful way.

Measuring PPC performance goes beyond click counts. We track a full range of metrics that tell the real story of how your campaigns are working, from reach and engagement to conversions and profitability. This data-driven approach ensures your budget is always delivering value.

Primary KPIs

We focus on metrics like click-through rate (CTR), cost-per-click (CPC), conversion rate (CVR), cost-per-acquisition (CPA), and return on ad spend (ROAS). Each KPI is benchmarked against your goals, industry norms, and historical data to ensure we’re improving over time.

Conversion Tracking

We set up goal tracking using Google Tag Manager, Analytics, and platform-specific pixels (e.g. Facebook Pixel). This allows us to attribute leads, sales, calls, and form fills directly to ads. We can segment by campaign, keyword, location, or device.

Reporting and Dashboards

We provide clients with custom dashboards using Looker Studio. These real-time visualisations display spend, performance, and ROI. Weekly and monthly reports include commentary and optimisation recommendations.

All reporting is built to commercial targets and owned by you - delivered by a PPC management agency cambridge that is accountable for results.

By focusing on performance metrics that matter, we ensure your PPC campaigns deliver measurable growth and ongoing improvement.

Absolutely. PPC is one of the most flexible and scalable forms of advertising available, making it ideal for small businesses in Cambridge. Whether you're a one-person consultancy or a growing ecommerce brand, PPC gives you immediate visibility with budget control.

Hyperlocal Targeting

Small businesses benefit from the ability to target users within specific postcodes, towns, or even a radius around a business address. This means you only pay to reach the people most likely to convert.

Lower Risk, High Control

You can start with a daily budget as low as £5. With careful targeting, negative keywords, and conversion tracking, even modest budgets can yield a return. PPC is also easy to pause, edit, or scale as your needs evolve.

Lead Generation and Sales

Whether it’s booking appointments, selling products, or generating quote requests, PPC provides a direct path to revenue. It complements SEO and social media to form a balanced strategy for small businesses.

For small businesses in Cambridge, PPC offers a cost-effective, results-driven way to compete with larger brands and grow your local presence.

PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) are both strategies to attract traffic from search engines, but they differ significantly in approach, speed, cost structure, and visibility. Understanding how they complement each other is vital for building a balanced digital strategy.

Speed and Visibility

PPC delivers immediate results. Once a campaign is live, your ads can appear at the top of Google within minutes. SEO, by contrast, can take weeks or months to yield organic rankings, as it relies on content creation, backlinks, and site authority growth.

Cost and ROI Structure

With PPC, you pay for each click, making ROI easy to calculate and control. SEO is “free” in terms of clicks, but requires upfront investment in content, technical work, and ongoing optimisation. PPC costs money to run but produces results instantly, while SEO compounds value over time.

Placement and User Intent

PPC ads appear above organic results and are typically more prominent. They’re great for high-intent, time-sensitive searchers. SEO focuses on broader content and long-term brand trust. Together, they can dominate both paid and organic listings.

PPC and SEO serve different purposes -PPC is immediate and controllable, while SEO builds long-term visibility and authority; used together, they drive comprehensive search presence.

Audience targeting is the foundation of every successful PPC campaign. At Doublespark, we use a combination of keyword targeting, audience segments, device filtering, and geolocation settings to ensure your ads reach the people most likely to convert — not just click.

Advanced Keyword Targeting

We use exact match, phrase match, and broad match modifiers to control when your ads appear. Negative keywords help exclude irrelevant traffic, ensuring ad spend is not wasted on unqualified clicks.

Demographic and Location Filters

We target specific age groups, genders, income levels, and household statuses depending on your industry. Geotargeting allows us to serve ads within defined postcodes, cities, or radiuses around Cambridge to capture the local market effectively.

Custom Audiences and Retargeting

We leverage data from your website, CRM, or email list to create custom audiences. Retargeting campaigns reconnect with users who have previously visited your site, increasing conversion rates dramatically.

Through precision targeting, we make sure your PPC campaigns speak to the right people, at the right time, with the right message.

Yes - we have extensive experience managing Google Shopping campaigns for ecommerce clients across Cambridge. Shopping ads are visual, product-led placements that appear in search results and on the Google Shopping tab, making them ideal for increasing product visibility and sales.

Product Feed Optimisation

We help ensure your product feed is clean, complete, and compliant with Google’s requirements. This includes optimising product titles, descriptions, categories, and images to increase impressions and clicks.

Campaign Structure

We segment products by margin, category, or performance to give you more control over bids and budgets. This approach ensures we maximise return on ad spend (ROAS) while promoting high-priority items.

Performance Monitoring

We monitor Shopping campaign metrics including CTR, CPC, ROAS, and impression share. We use this data to continuously refine bids, exclude poor performers, and highlight best sellers.

We turn Google Shopping into a high-performance sales channel by focusing on smart feed management and strategic bidding for ecommerce growth.

Transparency is core to our PPC service. We provide clear, jargon-free reports that outline your campaign’s performance, spend, conversions, and ROI. Our reporting gives you the insights you need to make informed decisions about your marketing budget.

Real-Time Dashboards

We build custom dashboards in Looker Studio (formerly Data Studio) that update in real-time. You’ll see key metrics like clicks, CTR, conversions, cost per conversion, and revenue at a glance — broken down by campaign, keyword, or device.

Weekly & Monthly Reports

We send weekly performance snapshots and monthly deep-dives that include optimisation summaries, trends, and next steps. This ensures you're always informed and can align PPC with your wider business strategy.

Goal Tracking and Attribution

We track every conversion — whether it’s a form fill, phone call, or ecommerce transaction — and report based on attribution models that make sense for your business. This includes first-click, last-click, and data-driven attribution.

Our reporting keeps your PPC performance transparent, measurable, and aligned with your business goals — no guesswork, just actionable insight.

At Doublespark, we’re not just PPC practitioners - we’re strategic partners. With over 20 years of experience in digital marketing and a deep understanding of the Cambridge business landscape, we create paid campaigns that deliver tangible, measurable outcomes.

Local Market Expertise

We understand what makes the Cambridge market unique - from its startup ecosystem and academic institutions to local B2B and B2C trends. Our campaigns reflect these nuances to help you stand out locally and regionally.

Certified and Experienced Team

Our team is Google Ads certified, Microsoft Ads accredited, and trained across platforms like LinkedIn, Meta, and YouTube. We’re continuously testing and optimising to ensure best-in-class performance.

Data-Led Strategy

Every decision is grounded in analytics, not assumptions. From keyword bidding to ad creative, we test, measure, and optimise - so you get better results with every pound spent.

Choosing Doublespark means choosing a results-driven PPC agency in Cambridge that prioritises transparency, strategy, and real growth.

Yes. Our PPC consultant Cambridge service covers audits, strategy roadmaps, training and hands‑on support. It suits in‑house teams that want expert direction without full outsourcing.