SEO Audits

An SEO audit is a comprehensive review of a website’s performance in search engines. It evaluates both technical and non-technical elements such as crawlability, site speed, keyword optimisation, content quality, backlinks, and user experience.

The purpose of an SEO audit is to identify issues that could be hindering your site’s ability to rank well in search results and to uncover opportunities for growth.

Why is it important?

Without regular audits, issues such as broken links, slow page speeds, duplicate content, or poor keyword targeting can go unnoticed—negatively affecting your rankings, traffic, and conversions. Search engines like Google frequently update their algorithms, and your site must adapt to remain competitive. An audit ensures your site is not only compliant with current best practices but also positioned for future growth.

What does it deliver?

The outcome of a professional SEO audit is a detailed, prioritised action plan tailored to your website's unique needs. This roadmap empowers you to improve visibility, attract qualified traffic, and boost ROI on all marketing efforts.

While there is no strict rule, it’s generally recommended to carry out a full SEO audit at least once or twice a year. However, certain circumstances call for more frequent audits.

Situations requiring more frequent audits:

• Website redesign or migration – These can introduce technical errors or break existing SEO elements.
• Traffic drops or ranking losses – If your site experiences sudden performance changes, an audit helps diagnose the issue.
• Algorithm updates – Following major Google updates, it’s wise to check for compliance and adaptability.
• Rapid content expansion – Adding many new pages or blog posts can lead to content duplication, index bloat, or internal linking issues.

In competitive industries, quarterly or even monthly audits may be beneficial, particularly for larger websites. Regular audits help keep your SEO strategy proactive rather than reactive.

A professional SEO audit from Doublespark is comprehensive and tailored to your site’s specific needs. It covers all essential pillars of search engine optimisation.

Key components include:

• Technical Audit: Evaluates crawlability, indexing, Core Web Vitals, page speed, mobile responsiveness, HTTPS, structured data, and internal linking.
• On-Page SEO: Reviews keyword targeting, meta titles/descriptions, heading tags, content structure, and content quality.
• Off-Page SEO: Analyses backlink profile, anchor text distribution, toxic links, and overall domain authority.
• Content Audit: Identifies duplicate or thin content, missing keywords, and content gaps.
• Analytics and Tracking: Checks your Google Analytics, Search Console setup, and whether conversions are tracked accurately.

You’ll receive a detailed, prioritised report highlighting all findings and actionable steps to improve your website’s search visibility.

The duration of an SEO audit depends on several factors, including the size and complexity of your website. In general, a full SEO audit typically takes between 5 to 15 working days to complete.

What affects the timeframe?

• Website size: A 10-page brochure site can be audited quicker than a 10,000-page ecommerce platform.
• Platform: Some CMS platforms, like Shopify or WordPress, have unique SEO quirks that require deeper analysis.
• Scope of the audit: A technical-only audit may take less time than a full SEO audit covering content, backlinks, and user experience.

At Doublespark, we always provide a timeline upfront, along with milestones if the audit is being delivered in phases.

The audit itself will not change your rankings—it's purely diagnostic. However, the findings and resulting actions taken based on the audit can significantly influence your search performance.

Positive outcomes from implementing audit recommendations:

• Improved keyword rankings due to better on-page optimisation
• Faster site speed and mobile performance contributing to lower bounce rates
• Stronger backlink profile leading to higher domain authority
• Greater crawl efficiency improving indexation of key pages

If you ignore the audit recommendations, your rankings are unlikely to improve and may even decline over time if issues persist. That’s why follow-through is essential.

Absolutely. At Doublespark, we offer both standalone audits and full implementation support. Once the audit is complete, you can choose to:

• Have our team apply the fixes directly to your site
• Work alongside your internal team to guide implementation
• Use our audit as a roadmap for your own developers or marketers

We also provide ongoing monitoring to ensure all implemented changes are working correctly and to prevent future issues from creeping in. This flexibility allows you to get the most value from your SEO audit, regardless of your technical capacity.

Yes, we audit a wide range of websites across various industries and platforms, including:

• Ecommerce websites: Shopify, WooCommerce, Magento, BigCommerce
• CMS-driven sites: WordPress, Joomla, Drupal
• Custom platforms: Bespoke systems with custom backend frameworks
• Multi-location businesses: With local landing pages and Google Business Profiles
• Enterprise websites: With complex architecture and multi-domain setups

Whether your goal is local dominance, national rankings, or international SEO growth, our audits are tailored to your platform and sector-specific requirements.

The cost of an SEO audit varies depending on the size of your website, the scope of the audit, and whether implementation support is included.

At Doublespark, our SEO audit services are competitively priced to ensure excellent value while maintaining a high level of detail and expertise.

Typical pricing factors include:

• Website size and page count
• CMS or ecommerce platform complexity
• Depth of audit required (technical only vs full audit)
• Add-ons like competitor benchmarking or backlink audits

We provide a transparent quote following an initial consultation so you know exactly what you’re paying for—no hidden fees or surprises.

We use a combination of industry-standard SEO tools, each chosen for their accuracy and insight. This multi-tool approach ensures a well-rounded, data-driven audit report.

Core tools we use:

• Screaming Frog & Sitebulb: For site crawling and structural analysis
• Google Search Console: To identify crawl errors, indexing issues, and performance data
• Google Analytics (GA4): For user engagement and behaviour metrics
• PageSpeed Insights & Lighthouse: For Core Web Vitals and performance analysis
• Ahrefs, SEMrush, and Majestic: For backlink analysis and competitor insights
• SurferSEO & Clearscope: For content audits and keyword optimisation

We also perform manual QA checks to catch issues that tools might miss—ensuring the audit is accurate and actionable.

While it’s possible to run basic audits using free tools like Google Search Console, a full SEO audit is a complex and detailed task that typically requires professional experience and tools.

Challenges of DIY audits:

• Most free tools only provide surface-level data
• It’s easy to misinterpret technical findings or miss critical errors
• You may not have access to premium tools that offer deeper insight
• Knowing what to fix first—and how—requires expert judgement

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