Google Shopping Ads

Many ecommerce brands wonder whether outsourcing Shopping Ads management is truly worth it. In practice, having a dedicated team manage your campaigns not only saves time—it significantly enhances visibility, efficiency, and sales performance in a highly competitive digital retail space.

Specialist Knowledge of Shopping Campaigns

Google Shopping isn't like traditional search ads. Campaigns rely on high-quality product feeds, strategic bidding, and tight alignment with merchant centre settings. A skilled management team ensures you’re using the right structure—Standard Shopping, Performance Max, or both—to match your goals and market position.

Maximised Return on Ad Spend

Unmanaged Shopping campaigns can burn through budget quickly. Experts optimise feed quality, segment product groups intelligently, and use data-driven bidding strategies to reduce waste and boost profitability. Every product listing is monitored and adjusted to keep performance on track.

Comprehensive Reporting and Insight

Knowing what’s working—and what isn’t—is crucial. With a professional service, you receive clear, detailed reports showing product-level performance, ROAS, click-through rates, and conversion insights. This visibility drives smarter decisions and sharper campaigns.

Expertly managed Google Shopping Ads give your ecommerce store the visibility, control, and strategic edge needed to thrive and scale online.

Google Shopping Ads now account for over 75% of ecommerce search ad spend in the UK. Their dominance is no coincidence—they offer unmatched visibility, showcase products visually, and target users with high buying intent. For retailers looking to increase online revenue, Shopping Ads are an indispensable tool.

Product-Driven Format That Converts

The visual nature of Shopping Ads makes them stand out in search results. Each ad features a product image, price, brand, and retailer—providing everything a buyer needs to make a decision. Shoppers are over twice as likely to click on a Shopping Ad compared to a text ad, thanks to this immediate relevance and appeal.

Access to High-Intent Audiences

Google Shopping targets users who are actively researching or ready to buy. In the UK, 65% of consumers use Google as their primary tool for product research. These users are not just browsing—they’re looking to act. Shopping Ads capture that demand with product listings tailored to exact searches.

Precision Performance Tracking

One of the biggest advantages of Shopping Ads is the ability to monitor performance at the individual product level. Advertisers can track impressions, clicks, conversions, and ROAS by SKU, allowing for detailed optimisation and strategic budget allocation.

Superior Results and Device Coverage

Shopping Ads frequently outperform text ads in both CTR and conversion rate—UK campaigns often see up to 30% better conversion performance. Their mobile-first layout also gives advertisers a critical edge, with more than 70% of Google Shopping traffic now coming from mobile devices.

Merchant Centre Integration

Shopping campaigns are powered by Google Merchant Centre, syncing automatically with your inventory. This integration ensures accurate product data and enables real-time updates, making campaign management smoother and more effective.

Google Shopping Ads combine powerful targeting, product-level control, and mobile optimisation to deliver scalable, high-converting ecommerce growth.

Success in Google Shopping Ads isn’t simply about driving clicks—it’s about generating profitable product sales and supporting your specific ecommerce objectives. At Doublespark, we measure campaign performance using a range of ecommerce-focused metrics to ensure your ad spend delivers maximum value.

Advanced Conversion Tracking

We implement enhanced ecommerce tracking to monitor key actions like product views, cart additions, purchases, and revenue. This gives us a detailed picture of how individual products and campaigns contribute to your bottom line—not just surface-level click metrics.

Product-Level ROI and ROAS Evaluation

We analyse Return on Investment (ROI) and Return on Ad Spend (ROAS) at the product or SKU level. This allows us to identify top-performing items and invest more in their promotion, while pausing or reworking underperforming listings to keep your campaign lean and profitable.

Goal-Based KPI Reporting

Our reporting is built around your specific business goals. Whether you're looking to increase average order value, reduce cost-per-sale, or launch a new product line, we track the KPIs that matter to you. Custom dashboards make it easy to monitor performance in real time.

Every data point is used to drive smarter decisions—so your Shopping Ads deliver the revenue growth your business depends on.

One of the most appealing aspects of Google Shopping Ads is their scalability. Whether you're a small retailer or a large ecommerce brand, you can achieve meaningful results with the right strategy—even on a modest budget. Success isn’t about how much you spend, but how wisely your budget is used.

Flexible Campaign Structuring

We work with ecommerce businesses of all sizes and tailor Shopping campaigns to match available resources. Whether your monthly spend is £500 or £50,000, we build campaigns that align with your product range, business objectives, and market competition, ensuring every pound works hard.

Efficient Targeting with High Intent

Rather than casting a wide net, we focus on targeting high-intent shoppers who are ready to buy. By refining your product feed, applying granular bid strategies, and using audience signals, we capture valuable traffic without overspending on broad or irrelevant searches.

Budget Control and Growth Potential

Shopping Ads allow full control over your daily and monthly budget. You can start small and test performance, then gradually scale as campaigns become more profitable. With ongoing optimisation, even lower spend campaigns can generate excellent returns and sustainable growth.

With expert management, Google Shopping Ads can deliver scalable ecommerce success—regardless of your starting budget.

While it's entirely possible to run Google Shopping Ads in-house, doing it well requires time, deep understanding, and ongoing optimisation. Most ecommerce businesses find they get significantly better results—and avoid costly mistakes—by working with an experienced Shopping Ads agency.

Specialist Knowledge and Time Investment

Google Shopping campaigns are complex. From feed optimisation and campaign structuring to audience layering and performance analysis, there's a lot to manage. An agency brings not only the expertise but also the dedicated time to handle every aspect of campaign delivery efficiently and effectively.

Tools and Insight You Can’t Get Alone

Professional agencies have access to enterprise-level tools for feed diagnostics, competitive benchmarking, and performance forecasting. These tools, combined with expert interpretation, provide a competitive advantage that’s hard to replicate internally without substantial investment.

Accelerated Performance

Experienced teams know what works across different ecommerce verticals. They bring proven strategies, avoid common pitfalls, and apply insights from managing millions in ad spend. This results in campaigns that get off the ground quickly and deliver returns faster than trial-and-error approaches.

Choosing a Google Shopping Ads agency accelerates success, reduces wasted spend, and unlocks more profitable growth for your ecommerce business.

Unlike traditional Google Search Ads, Shopping Ads don’t use manual keyword targeting. Instead, performance hinges on how well your product feed matches user intent. This makes data quality, structure, and strategic feed optimisation absolutely critical to success.

Product Feed Optimisation

We optimise every element of your product feed—titles, descriptions, GTINs, categories, and images—to ensure Google understands your listings and matches them with high-intent searches. The better the data, the better the placement and performance.

Query Sculpting with Negative Keywords

While Shopping Ads don’t allow for direct keyword bidding, we use negative keywords to prevent your ads from showing for irrelevant searches. This refines targeting, improves CTR, and ensures budget is spent on searches that are more likely to convert.

Performance-Based Refinement

We analyse search term reports and product-level data to continuously adjust bids, segment campaigns, and improve listing relevance. Products can be grouped and bid on by category, brand, margin, or performance, ensuring maximum efficiency.

Strategic product feed optimisation is the key to targeting success in Shopping Ads—driving quality traffic without ever needing to bid on a single keyword.

Absolutely. Transparency is a cornerstone of our approach. While we take care of the day-to-day management of your Google Shopping campaigns, you always maintain full visibility and ownership. This ensures you stay informed, involved, and confident in every decision made.

Account Ownership and Access

Your Google Shopping Ads are managed within your own Google Ads account, not ours. This means you retain full ownership and can view every aspect of campaign performance at any time. Nothing is hidden—your data, your campaigns, your results.

Clear Communication and Detailed Reporting

You’ll receive regular reports that break down key performance metrics like clicks, conversions, ROAS, and product-level insights. We also provide clear explanations of any optimisations made, so you're always aware of how your campaigns are evolving.

Collaborative Strategy and Feedback

We believe in a partnership model. Your feedback helps us fine-tune campaigns, while our strategy sessions ensure we're aligned with your business goals. Whether it’s expanding product ranges, reacting to seasonal trends, or adjusting budget, we plan together.

With complete access, regular insights, and a collaborative approach, you’re always in control of your Google Shopping success story.

Yes — transparency is built into everything we do. When you partner with us to manage your Google Shopping Ads, you’ll always have a clear picture of how your campaigns are performing, how your budget is being spent, and what actions we’re taking to improve results.

Tailored Shopping Performance Reports

We provide scheduled reports that break down essential Shopping Ads metrics including product-level clicks, impressions, conversions, and ROAS. These reports are customised to your goals—whether you're focused on profit margins, stock turnover, or growing a specific product line.

Straightforward Communication

You’ll never be left trying to interpret vague stats. We clearly explain what’s working, what’s changing, and why. Our team is always available to walk you through performance data, answer questions, or talk strategy.

Full Access and Visibility

Your Shopping campaigns are run through your own Google Ads account, so you have unrestricted access. You can log in at any time to check performance, view ad spend, and monitor product-level data. Transparency isn’t just promised—it’s built into the process.

We give you the visibility, clarity, and confidence you need to grow your ecommerce sales with Google Shopping Ads.

Both Google Shopping Ads and SEO aim to drive traffic from search engines, but they operate in fundamentally different ways. Understanding the distinction helps ecommerce businesses choose the right mix of tactics to drive growth.

Instant Product Visibility vs. Long-Term Rankings

Google Shopping Ads allow your products to appear instantly in the Shopping results, complete with image, price, and store name—perfect for promoting seasonal deals, high-margin items, or new product lines. SEO, on the other hand, takes time to build authority and improve rankings across organic product listings and category pages.

Paid Product Placements vs. Organic Search

Shopping Ads work on a cost-per-click model, meaning you pay each time a user clicks on your product listing. SEO generates traffic without per-click charges, but achieving high organic visibility demands sustained investment in product descriptions, metadata, internal linking, and technical SEO.

Synergy Between Channels

Shopping Ads offer immediate reach, while SEO builds brand visibility and trust over time. Used together, they dominate both paid and organic results, increase SERP real estate, and drive more qualified traffic to your product pages.

Google Shopping Ads deliver fast, visible results for ecommerce while SEO builds long-term value—together, they create a powerful sales engine.

Managing Google Shopping Ads successfully requires a specialist approach. At Doublespark, we combine deep ecommerce knowledge with proven PPC expertise to drive performance, visibility, and profitable growth through Shopping campaigns.

Tailored Product Feed Optimisation

We don’t just run ads—we refine your product feed to maximise relevance and exposure. From optimising titles and descriptions to using smart categorisation and custom labels, we make sure your listings stand out and convert.

Performance-Driven Strategy

We use data-led bidding, audience segmentation, and campaign layering to ensure your Shopping Ads are profitable and scalable. Whether using Standard Shopping, Performance Max, or a hybrid strategy, we tailor the approach to meet your specific goals.

Clear Reporting and Communication

We provide transparent reporting on impressions, clicks, sales, ROAS, and more—so you always know where your budget is going and how your products are performing. Our team explains insights in plain language, not jargon.

When you choose Doublespark for Google Shopping Ads, you’re investing in an ecommerce-focused strategy that drives clicks, conversions, and consistent revenue growth.