PPC Agency Peterborough

Pay-Per-Click (PPC) is an online advertising model where you pay only when someone clicks your advert. Most people associate PPC with Google and Bing search ads, but it can also include Shopping ads, display remarketing and video ads. The core value is simple: PPC places your business in front of people who are actively looking for what you sell, at the moment they are ready to compare options and take action.

For businesses in Peterborough, PPC is particularly useful because the local market is competitive across trades, professional services, healthcare, retail and ecommerce. Search behaviour also varies by area, with people often using “near me” searches, postcode searches and mobile-first queries while travelling through the city or commuting. PPC allows you to respond to that demand quickly, with campaigns that can be measured, adjusted and improved as the data comes in.

Targeted Reach in Local Search

PPC platforms let you target precisely. You can show adverts only to people within Peterborough, within a radius of your premises, or within selected postcode areas. That means a local service business can focus budget on the places it genuinely serves, rather than paying for clicks from outside the catchment area. Location targeting can also be combined with scheduling, so you can appear more often during peak enquiry times, and reduce spend when your team is offline.

Targeting is not limited to geography. You can tailor ads by device type, household demographics, audience interests and previous website behaviour. For example, a Peterborough-based accountant might focus on search terms linked to “tax return help” and “small business accounting”, while using ad extensions to highlight opening hours, reviews and quick call options for mobile users. This kind of local targeting helps cut waste and keeps your ads relevant to the people most likely to become customers.

Cost Control and ROI Focus

One of the biggest advantages of PPC is control. You decide the daily budget, the maximum you are willing to pay for a click, and which searches are worth showing for. Because performance is tracked, you can see which keywords generate leads and which ones produce low-quality traffic. Over time, this allows you to shift spend away from poor performers and into the campaigns that drive profit.

We also track the metrics that matter commercially, such as cost-per-acquisition (CPA) and return on ad spend (ROAS). When tracking is set up properly, PPC becomes a system you can optimise: improving Quality Score, refining match types, adding negative keywords and testing landing page messaging. The goal is not simply more clicks in Peterborough - it is more revenue per pound spent, with consistent improvements in ROI.

Immediate Results and Flexibility

PPC can produce visibility from day one. Once campaigns are approved, your ads can appear at the top of search results within hours, which is ideal for launches, seasonal services and time-sensitive offers. If you are promoting a new service area, expanding into a new product range, or trying to fill capacity quickly, PPC lets you generate demand while longer-term channels like SEO continue to build.

Just as important, PPC is flexible. Campaigns can be paused, budgeted up or down, and refined as market conditions change. If competitor bidding increases, you can adjust strategy rather than guessing. If certain areas in and around Peterborough deliver better lead quality, you can prioritise those locations. This ability to adapt quickly is what makes PPC such a practical channel for growth.

PPC is an adaptable, high-ROI solution for businesses in Peterborough that need visibility, qualified traffic and measurable lead generation quickly.

Your ideal PPC budget depends on your goals, your margins, and how competitive your market is. Peterborough has a mix of local service businesses and larger regional players, so costs can vary widely between industries. The most reliable way to set a sensible budget is not to start with a number and hope for the best - it is to work backwards from what a lead or sale is worth to you, then build a plan that aims for profitability from the start.

A good PPC budget balances three things: enough spend to gather meaningful data, enough control to avoid waste, and enough runway to optimise. In most accounts, the first few weeks are about learning what converts, which searches are truly relevant, and where you can reduce costs while maintaining volume. When budget is set with those realities in mind, PPC becomes predictable and scalable rather than risky.

Industry-Specific CPC Considerations

Cost-per-click (CPC) is driven by competition in the ad auction. In sectors like legal services, financial advice, private healthcare and specialist B2B, CPCs can be higher because a single customer may have significant lifetime value. In trades, home services and many retail categories, CPCs are often lower, but campaigns may need a wider range of keywords to generate consistent enquiries.

In Peterborough, local intent makes a difference. Searches that include “Peterborough”, “near me”, or specific service areas can perform strongly, but they can also attract competition from businesses serving the wider region. That is why careful keyword selection and negative keyword use matters. Rather than paying for broad, research-based clicks, you focus on searches that indicate purchase intent, which protects budget and improves conversion rates.

Campaign Objectives and Timeframes

The right budget also depends on what you are trying to achieve. If you are primarily building awareness, you can often start with a lower daily budget, focusing on impression share, brand searches and remarketing. If your priority is lead generation or ecommerce revenue, the budget usually needs to be more assertive, because you are competing for high-intent traffic that other businesses are also targeting.

For many small and mid-sized businesses in Peterborough, a common starting point on Google Ads is in the region of £500-£1,500 per month, depending on competition and lead volume targets. Some local campaigns can start lower, especially when targeting is tight and conversion tracking is strong. Higher-growth businesses may invest more, particularly if they have clear targets for cost-per-lead or ROAS and the capacity to handle increased enquiries.

Testing and Scaling

We typically recommend starting with a controlled test budget for the first 30-60 days. This creates enough data to identify high-performing keyword themes, ad messages and landing pages. During this phase, we look for early signs of quality: which searches produce the right type of enquiry, which devices convert best, and which times of day deliver the lowest cost-per-acquisition.

Once profitable patterns are established, scaling becomes straightforward. Budget can be increased gradually, with spend moved towards the campaigns and locations delivering the best returns. Scaling is not only about spending more - it is also about improving efficiency. By tightening search terms, improving Quality Score and refining bidding strategy, you can often reduce wasted spend while increasing conversion volume.

Your PPC budget in Peterborough should be set using competitive data, clear commercial targets and a phased approach that protects spend while building measurable returns.

At Doublespark, we manage PPC across the major advertising platforms so your campaigns meet your customers where they actually search, browse and compare. For many Peterborough businesses, Google Ads is the main channel because it captures active demand, but it is rarely the only option. The best platform mix depends on your audience, your sales cycle, your product or service type, and how quickly you need results.

We also consider how your campaigns work together. Search ads capture immediate intent, Shopping ads drive product discovery, paid social supports demand generation and remarketing, and video builds trust at scale. By choosing platforms strategically, we can reduce wasted spend and improve overall ROI rather than relying on a single channel to do everything.

Google Ads

Google Ads is usually the foundation of PPC because it reaches people actively searching for solutions. We manage Search, Performance Max, Shopping, Display remarketing and YouTube placements within the Google network. For local services in Peterborough, this often includes location and call extensions, lead form assets and tightly focused keyword groups to capture high-intent enquiries.

As an experienced google ads agency Peterborough, we manage Search, Shopping, Performance Max and YouTube end to end, including structure, creative testing, bidding strategy and conversion tracking. We also focus on Quality Score and landing page relevance, because these directly affect your cost-per-click and your ability to compete efficiently.

We also support legacy naming for clarity - if you are searching for an adwords agency Peterborough, that is Google Ads today. The platform has evolved, but the core objective remains the same: show relevant ads to the right people and measure what happens after the click.

Microsoft Ads

Microsoft Advertising, formerly known as Bing Ads, can be a strong complement to Google. It reaches users across Bing, Yahoo and partner networks, and it can perform well in sectors where users skew slightly older or where Windows devices dominate. For some Peterborough businesses, Microsoft Ads offers lower competition, which can mean lower CPCs and attractive ROI when conversion tracking is configured properly.

We manage Microsoft Ads with the same discipline as Google, including keyword strategy, audience overlays, ad copy testing and ongoing search term refinement. For ecommerce advertisers, we can also run Microsoft Shopping campaigns to extend product visibility beyond Google.

Social PPC

Paid social is ideal when you want to reach people before they actively search, or when your decision process benefits from repeat exposure. We run campaigns on Meta (Facebook and Instagram) for awareness, lead generation and remarketing, and on LinkedIn for B2B targeting of specific job roles, seniority levels and industries.

For Peterborough businesses, paid social can be especially useful for promoting events, building local brand recognition, and re-engaging visitors who did not convert on their first visit. With the right creative and targeting, social PPC supports demand generation and helps improve conversion rates across your wider marketing funnel.

YouTube Ads

YouTube advertising sits within Google’s network and is powerful for building trust through video. We create and manage skippable and non-skippable formats, along with remarketing sequences that keep your brand visible to people who have already shown interest. For services that rely on credibility, YouTube can support search campaigns by increasing brand familiarity before a prospect clicks an advert.

We manage PPC across all major platforms to help your campaigns reach the right audience in Peterborough in the most cost-effective and impactful way.

Measuring PPC performance is about more than counting clicks. Clicks can be a useful leading indicator, but the real question is whether your campaigns are creating profitable actions - enquiries, calls, bookings or sales. For Peterborough businesses, that means tying advertising spend to outcomes you can measure and act on, then improving efficiency over time. Our approach is to define what success looks like, track it accurately, and use the data to make decisions that improve ROI.

We also set expectations upfront. Different industries have different conversion rates and sales cycles, so we benchmark performance against your goals and against what is realistic in your market. A campaign may generate fewer leads but higher-quality enquiries, or it may drive high volume with a higher cost-per-lead. Performance measurement helps you choose the right balance for your business.

Primary KPIs

We track the key performance indicators that directly connect spend to results. These typically include click-through rate (CTR), cost-per-click (CPC), conversion rate (CVR), cost-per-acquisition (CPA), and return on ad spend (ROAS) for ecommerce. Depending on your goals, we may also monitor impression share, quality score trends, conversion value, and how performance changes by device and location.

Importantly, we do not treat KPIs as isolated numbers. For example, a lower CPC is not always a win if it reduces lead quality. Likewise, a higher CTR is not useful if the landing page does not convert. By looking at the full journey from query to conversion, we can identify which optimisations will genuinely improve profitability for your Peterborough campaigns.

Conversion Tracking

Accurate tracking is the foundation of meaningful reporting. We set up conversion measurement using Google Tag Manager, Google Analytics (including GA4) and platform-specific tags where needed. This allows us to attribute leads, sales, calls and form completions back to the ads, keywords and audiences that generated them. Where phone enquiries matter, we can also implement call tracking so you can see which campaigns drive calls, not just clicks.

For some businesses, the most valuable conversions happen offline, such as when a lead becomes a paying customer after a consultation. In these cases, we can support offline conversion tracking by connecting data from your CRM or sales process back into the ad platforms. That creates smarter bidding and a clearer understanding of true ROI, rather than measuring only front-end enquiries.

Reporting and Dashboards

We provide clear reporting that focuses on outcomes. Clients receive dashboards that show spend, conversions, CPA and ROI, with the ability to drill into performance by campaign, keyword, ad group and device. Reporting is designed to be jargon-free, so you can understand what is happening without needing to decode marketing terminology.

We also include context and recommendations. Data is only useful if it leads to better decisions, so we highlight what changed, why it changed, and what actions we are taking next. All reporting is built around commercial targets and owned by you - delivered by a PPC management agency Peterborough businesses can hold accountable.

By focusing on the performance metrics that matter, we ensure your PPC campaigns in Peterborough deliver measurable growth and continuous improvement.

Yes. PPC can be a strong fit for small businesses because it is flexible, measurable and scalable. You do not need a huge budget to start, and you do not need to wait months to see traction. For many Peterborough businesses, PPC is a practical way to generate enquiries quickly while keeping control of spend, which is especially important when you are balancing marketing with day-to-day operations.

The key is to build campaigns around intent and profitability, not vanity metrics. Small businesses can waste money if ads are too broad or if tracking is missing. When PPC is planned properly, it becomes a reliable source of leads and sales that you can scale at your own pace.

Hyperlocal Targeting

One of the biggest advantages for smaller companies is local targeting. PPC allows you to focus on the areas you actually serve, whether that is Peterborough city centre or specific neighbourhoods and postcode districts. You can also tailor messaging to local searches, such as “near me” queries or searches that include the city name, which often carry stronger intent.

Hyperlocal campaigns can also use ad extensions to increase response rates. Call extensions, location assets and structured snippets can make it easier for prospects to contact you quickly, particularly on mobile. For trades and service businesses, this can be the difference between paying for clicks and generating real enquiries that lead to booked work.

Lower Risk, High Control

PPC is controllable, which reduces risk. You can start with a small daily budget and adjust as you learn what works. You can pause campaigns instantly, change ad copy, refine your keywords, or restrict targeting if leads are coming from the wrong areas. That control is valuable for Peterborough SMEs that want to test marketing without committing to a long, expensive campaign plan.

We also minimise waste through account hygiene: negative keywords, search term reviews, careful match type selection and conversion tracking. Even modest budgets can perform well when campaigns focus on high-intent searches and the landing page experience is built to convert. The goal is not to spend more - it is to spend smarter.

Lead Generation and Sales

PPC can support direct revenue goals. If you need more quote requests, more phone calls, more bookings or more online sales, PPC creates a clear path from search to conversion. For service businesses, it helps fill diaries and pipelines. For ecommerce, it can drive product discovery through Shopping ads and Performance Max campaigns, supported by remarketing to bring visitors back.

PPC also complements other channels. SEO builds long-term visibility, but PPC can capture demand immediately. Social content can build trust, and PPC can amplify it to the right audiences. Together, these channels help small Peterborough businesses compete with larger brands, without needing to outspend them.

For small businesses in Peterborough, PPC offers a cost-effective, results-driven way to compete locally, control budget and generate measurable growth.

PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) are both designed to bring traffic from search engines, but they work in different ways and deliver value on different timelines. For Peterborough businesses, understanding the difference matters because it helps you choose the right approach for your goals, your budget and how quickly you need results. In practice, the best strategy often uses both, because PPC and SEO support each other rather than competing.

PPC is paid placement. You create ads and bid for visibility on selected searches, and you pay when someone clicks. SEO is organic visibility. You improve your website and content so search engines rank your pages naturally, without paying for each click. Both can drive high-intent traffic, but they differ in speed, control and how performance scales over time.

Speed and Visibility

PPC delivers fast visibility. Once a campaign is live and approved, your ads can appear at the top of Google within minutes or hours. That makes PPC ideal for new businesses, new services, seasonal demand and time-sensitive promotions in Peterborough. If you need leads quickly, PPC can create momentum while longer-term channels catch up.

SEO is slower, but it compounds. Rankings build as your website gains relevance, authority and trust. That typically requires technical improvements, content development and earning quality links. The payoff is that organic traffic can become a long-term asset, reducing reliance on paid spend for every click. SEO is not instant, but it can deliver sustained results when done well.

Cost and ROI Structure

PPC costs are direct and measurable. You pay per click, which makes it easier to calculate cost-per-lead and ROI. You can increase or decrease spend to control volume, and you can focus budget on high-performing keywords or audiences. The trade-off is that traffic stops when you stop spending.

SEO does not charge per click, but it is not free. It requires investment in content, technical work and ongoing optimisation. ROI can be excellent because traffic continues without paying for each visit, but it takes time and consistent effort. For many Peterborough businesses, PPC provides short-term returns while SEO builds a stronger long-term foundation.

Placement and User Intent

PPC adverts appear above organic results and often take up the most visible space on the page. That prominence can capture clicks from people with strong commercial intent, especially for searches like “buy”, “quote”, “book” or “near me”. PPC is also useful when you want to dominate specific terms, protect your brand name searches, or promote particular offers.

SEO supports broader visibility and credibility. Informational content can attract people earlier in the decision process, build trust and keep your brand in mind. Used together, PPC and SEO can improve overall search coverage: PPC captures immediate demand, while SEO builds authority and reduces dependency on paid traffic over time.

PPC and SEO serve different purposes - PPC is immediate and controllable, while SEO builds long-term visibility and authority; used together, they create a stronger search presence.

Reaching the right audience is what makes PPC profitable. If your ads show for the wrong searches or in the wrong locations, you can burn budget quickly without generating real enquiries. Our process is built around precision: we use keyword intent, audience signals and location controls to make sure your adverts appear in front of the people most likely to convert in Peterborough, not just people who are curious or outside your service area.

We also treat targeting as an ongoing activity, not a one-time setup. Search behaviour changes, competitors adjust bids, and new queries appear in the search terms report. By monitoring performance and refining targeting regularly, we protect your budget and improve conversion rates over time.

Advanced Keyword Targeting

Keyword strategy starts with intent. We map keyword themes to your services and prioritise terms that indicate a desire to buy, book or enquire. We then choose the right match types, using a mix of exact, phrase and controlled broad match where appropriate. This gives us coverage without letting campaigns drift into irrelevant traffic.

Negative keywords are equally important. We review search terms continuously to exclude unqualified queries, research-only phrases and unrelated services. This prevents wasted spend and helps keep your ads tightly aligned to what you actually offer. For many Peterborough campaigns, negative keyword work is one of the fastest ways to improve ROI because it reduces low-quality clicks immediately.

Demographic and Location Filters

Location targeting is configured based on how your business operates. We can focus on Peterborough itself, specific postcode districts, or defined radiuses around your premises. We also use location options carefully, so your ads reach people who are physically in the area, rather than people who have only shown interest in it. This matters for local services where distance and travel time affect lead quality.

Where it makes sense, we add demographic and device adjustments. For example, some services convert better on mobile because calls are common, while others convert better on desktop because forms and research play a bigger role. By combining these filters, we can direct budget towards the segments that produce the best enquiries, rather than spreading spend evenly across traffic that performs differently.

Custom Audiences and Retargeting

Not everyone converts on the first visit. Retargeting helps you stay visible to people who have already engaged with your site, which often improves conversion rates and reduces acquisition costs. We build remarketing audiences using website behaviour, such as product views, service page visits or abandoned enquiries, then tailor messaging to bring prospects back at the right moment.

We can also use customer lists, CRM segments or email audiences to create tailored targeting, where appropriate and compliant. This is useful for reactivating past customers, upselling services, or excluding existing clients from acquisition campaigns to avoid paying for clicks you do not need.

Through precision targeting, we ensure your PPC campaigns reach the right people in Peterborough, at the right time, with the right message.

Yes. We manage Google Shopping and product-led PPC for ecommerce brands, retailers and merchants selling both locally and nationally. For businesses in and around Peterborough, Shopping ads can be a highly efficient way to increase product visibility because they show images, pricing and merchant details directly in the search results. That visual format helps pre-qualify clicks, which often improves conversion rates and reduces wasted spend compared with text-only ads.

Product-based PPC is not just about switching a campaign on. Performance depends on feed quality, account structure and bidding strategy. We treat Shopping as a system: Merchant Centre, product data, campaign segmentation and conversion tracking all need to work together to create consistent ROAS.

We also support the practical side of ecommerce advertising, including Merchant Centre diagnostics, policy checks and disapproval fixes. If products are not eligible to serve, performance stalls no matter how good your bidding is, so we make sure the foundations are solid before scaling spend.

Product Feed Optimisation

The product feed is the engine behind Shopping performance. We help ensure your feed is accurate, complete and compliant with Google’s requirements, including correct categories, pricing, availability and shipping settings. We also optimise product titles and descriptions to match how people search, which can improve impressions and click-through rates.

For many ecommerce accounts, small feed improvements have an outsized impact. Using clear attributes, adding brand and key product details, and structuring variants correctly can help Google match your products to more relevant searches. Better relevance usually improves performance and can lower cost-per-click over time.

Campaign Structure

Campaign structure determines control. We typically segment products by category, margin, best sellers or strategic priority, so bids and budgets can reflect profitability. For example, higher-margin products can receive more budget, while lower-margin items are managed more conservatively. This is especially important when you are scaling spend and want to avoid revenue growth that does not translate into profit.

We also decide the best approach between Standard Shopping and Performance Max, based on your goals and data. Performance Max can be powerful, but it needs clear conversion signals and sensible asset structure. Where appropriate, we use custom labels and reporting segments so you can see which product groups are actually driving ROAS.

Performance Monitoring

We monitor Shopping performance using metrics such as CTR, CPC, conversion rate, ROAS and impression share. We also look deeper at search terms and product performance reports to identify where spend is leaking and where scaling is justified. Underperforming products can be excluded or bid down, while strong performers can be prioritised.

Ongoing optimisation includes feed refinement, budget reallocation, negative keyword work, and landing page improvements. We also review tracking to make sure revenue and conversion value are recorded accurately, as this directly affects smart bidding decisions and the long-term stability of ROAS.

We turn Google Shopping into a high-performance sales channel by combining strong feed management with strategic structure and bidding focused on profitable growth.

Transparency is a core part of how we run PPC. If you cannot see what is happening, you cannot make confident decisions about budget, priorities or growth targets. Our reporting is designed to be clear, practical and tied to outcomes, so Peterborough businesses can understand what they are paying for and what they are getting back. We focus on the metrics that matter commercially, rather than producing long reports that look busy but do not help you act.

We also make reporting useful at different levels. Some clients want a quick snapshot each week, while others want deeper insight into keyword themes, audience segments and conversion paths. We deliver both: fast visibility into performance, plus structured commentary on what we are testing, what we are changing and what we recommend next.

Real-Time Dashboards

We build custom dashboards in Looker Studio (formerly Data Studio) that update in real time. These dashboards show spend, clicks, CTR, conversions, cost per conversion and ROI or ROAS, depending on your model. You can view performance by campaign, ad group, keyword, device and location, which makes it easier to spot what is driving results in Peterborough and what needs attention.

Dashboards are designed to be easy to interpret. We include the core KPIs first, and then layer in supporting metrics such as impression share, conversion rate and assisted conversions where helpful. This helps you understand not only whether performance is up or down, but why it is moving and which levers are influencing it.

Weekly & Monthly Reports

Weekly updates provide a simple performance snapshot and highlight any major changes, such as budget shifts, new campaign launches or significant search term trends. Monthly reporting is more detailed, covering results against targets, key tests run, wins, losses and the priorities for the next cycle. This rhythm keeps you informed without overwhelming you with noise.

We also explain the story behind the numbers. For example, if CPA rises because competition increases, we will show what changed and how we are responding. If conversion rate improves after landing page updates, we will link that improvement back to the work completed. The aim is to give you clarity and confidence rather than simply sending charts.

Goal Tracking and Attribution

We track conversions based on what matters to your business, whether that is form submissions, phone calls, bookings, purchases or qualified leads. Where needed, we support call tracking and offline conversion tracking so you can measure the true value of PPC beyond a simple online form. This is particularly useful for service businesses in Peterborough where sales may close after a conversation rather than instantly online.

Attribution is handled sensibly. We can report using last-click, first-click or data-driven models depending on your objectives and the quality of data available. The goal is to avoid false conclusions and to make sure optimisation decisions are based on reality, not guesswork.

Our reporting keeps your PPC performance transparent, measurable and aligned with your business goals - giving you actionable insight and a clear view of ROI.

Doublespark is not here to simply “run ads”. We work alongside you as a performance partner, building PPC that is tied to targets you actually care about - leads, sales and profit. With over 20 years of experience across digital marketing and paid media, we bring strategy, execution and ongoing optimisation together so your campaigns are not just visible, but commercially effective for Peterborough businesses.

If you’ve tried PPC before, you may have seen plenty of clicks and very little return. That usually comes down to poor relevance and weak measurement: keywords that are too broad, landing pages that do not match the advert, tracking that misses phone calls or enquiries, and budgets spread thin across too many ideas. Our first job is to remove the waste, then rebuild around intent and conversion quality. The aim is straightforward - reduce wasted spend and increase ROI.

We also take a wider view than the ad account alone. PPC performance is influenced by your offer, your website experience and how quickly you follow up leads. By improving the full journey from search term to conversion, we help you get more value from every pound and make results more predictable as you scale.

Local Market Expertise

Peterborough has its own mix of local services, retail and B2B activity, and that variety shows up in search behaviour. Some prospects search with city-specific terms, others use “near me”, and many include postcode and surrounding-area phrases. We build campaigns that reflect how your customers search in the real world, then shape targeting so you are present where it makes sense and absent where it does not.

That local focus is practical, not generic. If you serve certain parts of the city or the wider PE postcode area, we use geo targeting, radius settings and location bid adjustments to match your coverage. We also factor in device behaviour and timing, because many local enquiries happen on mobile and at predictable points in the day. This level of detail helps cut irrelevant clicks and concentrate budget on the segments that convert.

We support both local-first campaigns and wider growth strategies. Whether you want to win more Peterborough enquiries, expand into nearby towns, or run regional campaigns from a Peterborough base, we tailor the plan to your margins, capacity and sales cycle - so PPC supports sustainable growth, not just short-term spikes.

Certified and Experienced Team

Our team is Google Ads certified, Microsoft Ads accredited, and trained across platforms like LinkedIn, Meta, and YouTube. This matters because the best results rarely come from one channel alone. Search captures demand, Shopping drives product discovery, paid social can generate interest and remarketing brings people back when they are ready to decide.

Experience is what turns platform access into performance. We follow a structured optimisation routine: search term analysis, negative keyword builds, ad copy testing, landing page feedback, and budget reallocation based on what is working. Platforms and competitors change constantly, so we keep campaigns active and improving, rather than leaving them to drift.

Data-Led Strategy

We rely on evidence, not guesswork. That starts with reliable conversion tracking, so we can link spend to outcomes and make bidding smarter. Depending on your business, tracking may include forms, calls, bookings, ecommerce revenue and key on-site actions. Where appropriate, we can also support offline conversion reporting so you understand which leads turn into paying customers.

From there, we test, learn and refine. We experiment with messaging, audiences and bidding approaches, then keep what improves performance and remove what does not. We pay close attention to search intent, because high click volume is meaningless if it comes from people who are not ready to buy. This is how we protect your budget while improving lead quality and ROI over time.

Finally, we keep everything transparent. You’ll receive clear reporting on spend, conversions, cost-per-acquisition and return metrics, with explanations that make sense and actions that are easy to follow. You will always know what is changing, why it is changing, and what impact it is having on results.

Choosing Doublespark means working with a results-driven PPC agency in Peterborough that puts transparency, strategy and measurable growth first.

Yes. We offer PPC consultancy in Peterborough for businesses that want expert direction without handing everything over to an agency. This service is designed for in-house teams, business owners, and marketing managers who are running Google Ads or Microsoft Advertising internally but want a specialist to review performance, tighten strategy, and create a clear plan for better ROI. It is also a strong fit if you have worked with an agency before and you are not confident the account is set up correctly, or if results have plateaued and you need fresh thinking backed by data.

Our PPC consultancy typically begins with a structured audit. We review account structure, campaign types, keyword strategy, match types, search terms, negative keyword coverage, ad copy quality, extensions, audience targeting, location settings, and bidding strategy. We also check the fundamentals that often cause wasted spend, such as overlapping campaigns, poor conversion actions, limited use of exclusions, or broad targeting that pulls in irrelevant clicks. For Peterborough businesses, we pay close attention to geo targeting, radius settings and location intent options, because these can easily skew results if they are not configured with care.

Tracking is a major part of the consultancy. If you cannot measure outcomes properly, you cannot manage PPC profitably. We assess Google Tag Manager setup, GA4 configuration, conversion actions in Google Ads and Microsoft Ads, and whether your tracking reflects real business value. For lead generation, that includes forms, calls, key page actions and lead quality signals. For ecommerce, we review purchase tracking, revenue accuracy, product feed integrity and attribution settings. Where the sales journey involves offline steps, we can advise on capturing stronger signals, including call tracking and offline conversion imports, so the account optimises for what turns into revenue rather than what simply looks good in a dashboard.

Once the audit is complete, we produce a practical roadmap. This is not a generic checklist. It is a prioritised plan that explains what to fix first, what to test next, and what to change later as more data becomes available. We’ll outline quick wins that reduce waste immediately, such as negative keyword expansion and search term pruning, and also longer-term improvements like restructuring campaigns, building better landing page alignment, refining bidding strategy, and improving ad relevance and Quality Score. The goal is to create a repeatable process your team can follow, so performance improves month after month.

For teams that want to build capability, we also provide training. This can be delivered as focused sessions on the areas that matter most: campaign structure, keyword intent, match type strategy, search term analysis, ad copy testing, audience layering, location controls, remarketing setup, Shopping or Performance Max principles, and reporting that ties spend to outcomes. We tailor training to the tools you use day to day, and we keep it practical, showing your team how to apply the improvements directly within your live account rather than talking in theory.

Many Peterborough clients also choose hands-on support alongside consultancy. In this model, your team remains responsible for day-to-day operation, but we provide regular reviews, troubleshooting, and guidance on key decisions. That might include a monthly optimisation plan, ad copy and creative testing ideas, landing page feedback to improve conversion rates, and budget allocation advice to push spend towards what performs best. If you are expanding into new services or new areas, we can help shape the build and the launch plan so you start with a cleaner structure and better measurement from day one.

If you want a clearer PPC strategy, lower wasted spend and stronger ROI, our PPC consultancy in Peterborough gives you expert direction, practical training and accountable support - without full outsourcing.