PPC Audits

In the competitive world of pay-per-click advertising, even minor inefficiencies can rapidly deplete your budget.

Regular PPC audits ensure you’re extracting the maximum value from every pound spent—by spotlighting wasted expenditures, boosting ad relevance, and sharpening your overall strategy.

Whether you manage campaigns internally or via an agency, a fresh expert audit can reveal overlooked optimisations and drive superior performance.

• Identify and eliminate budget waste
• Improve targeting and ad relevance
• Refine bidding strategies for efficiency
• Enhance conversion tracking and reporting
• Unlock opportunities your competitors missed

“Audits serve as a diagnostic tool, allowing you to get under the hood of your campaigns to assess what is working and what is costing your business money.” – Mitch Cartwright, Optmyzr

PPC audits don’t just illuminate inefficiencies—they deliver clarity, strategic direction, and a powerful roadmap to unlock every ounce of value from your advertising budget.

Our PPC audit services go well beyond basic checks, providing a thorough, detailed analysis of every critical aspect of your paid advertising strategy. Our experienced analysts uncover inefficiencies, identify opportunities, and deliver actionable insights designed to maximise your returns.

Account Structure Analysis
A strong account structure is essential for campaign success. We thoroughly review your campaigns and ad groups to ensure logical segmentation, clear hierarchy, and optimal budget distribution. Poorly structured accounts lead to inefficient spending, low-quality scores, and difficulty scaling. We rebuild your campaign architecture, improving clarity, control, and ultimately performance.

Keyword & Query Review
Are you bidding on the right terms and capturing high-intent traffic? Our experts analyse your keyword selection, match types, and search term reports. We uncover wasteful spend on irrelevant or low-intent queries, identify keyword gaps, and suggest new high-performing terms to expand your reach strategically and cost-effectively. You'll clearly understand what's driving clicks - and what's depleting your budget.

Ad Copy & Creative Audit
Strong ad copy directly boosts click-through rates, Quality Scores, and conversions. We perform an in-depth evaluation of your ad messaging, extensions, headlines, calls-to-action, and visual creative assets. By analysing relevance, engagement, and clarity, we deliver actionable recommendations for compelling copy improvements that resonate with your target audience, driving more clicks and conversions.

Targeting & Audience Refinement
Effective targeting is key to PPC efficiency. We audit your current demographic, geographic, device, and audience targeting strategies. Broad targeting leads to wasted spend, while overly narrow targeting limits growth. We recalibrate your targeting parameters, refine your audiences, and utilise advanced segments to ensure your ads reach the ideal customers at the optimal moments in their buying journey.

Conversion Tracking & Analytics
Accurate tracking underpins every successful PPC campaign. We carefully examine your Google Analytics, Google Ads, and third-party analytics setups, identifying issues like missing tags, duplicate conversions, inaccurate goal tracking, or misconfigured attribution models. We correct these issues and set up robust, accurate conversion tracking, enabling reliable performance measurement and better-informed ROI decisions.

Budget Allocation & Bidding Strategy
Your bidding approach can dramatically influence PPC performance. We evaluate your current bidding strategy, whether manual, automated, or smart bidding, alongside how effectively your budget is allocated across campaigns. Often, small strategic adjustments can yield substantial improvements in cost-efficiency and performance. We recommend and implement bidding techniques that eliminate wasted spend and maximise your budget’s effectiveness.

Competitor & Market Position Review
Understanding your competitive landscape is vital. Our audit includes comprehensive benchmarking of your campaigns against key competitors, analysing keyword coverage, ad ranking, click-through rates, and overall visibility. We identify performance gaps, highlight opportunities competitors may have missed, and provide clear strategic insights, helping you gain a stronger competitive edge.

Actionable Audit Report
Our audits conclude with a comprehensive yet clear, prioritised action plan tailored to your business goals. We translate complex data and insights into understandable, practical guidance you can implement immediately. Our reports aren’t intended to sit idle—they’re built as strategic roadmaps for continuous improvement and measurable results.

With Doublespark’s PPC audits, you'll gain clarity, strategic direction, and confidence - ensuring every pound spent contributes effectively to your business's growth and profitability.

We don’t rely on guesswork. Our PPC audit insights are powered by industry-leading tools and trusted analytics platforms that identify hidden inefficiencies, pinpoint opportunities, and clearly highlight areas for improvement.

Our expert toolkit includes:

Google Ads Editor & Microsoft Ads Editor
Accelerate campaign improvements with bulk editing capabilities and efficient offline management for both Google and Microsoft advertising platforms.

Google Analytics 4 (GA4)
Gain deep insights into user behaviour, accurately track conversions, and uncover data-driven optimisation opportunities.

Looker Studio
Visualise key performance metrics and audit results in real-time, interactive dashboards, providing clear and actionable insights.

SEMrush & SpyFu
Identify valuable keyword opportunities, analyse competitor ad strategies, and spot critical gaps in your PPC targeting and budget allocation.

Google Tag Manager (GTM)
Ensure precise tracking through streamlined tag deployment, enabling rapid implementation and accurate performance measurement across your campaigns.

Call Tracking Platforms & First-Party Data Sources
Accurately track offline conversions and leverage rich audience insights from CRM integrations, phone calls, and direct lead sources for enhanced campaign targeting.

Custom Templates & Automation Scripts
Create consistent, structured audit processes, accelerate reporting workflows, and automatically detect scalable optimisation opportunities.

By combining best-in-class technology with our PPC expertise, we deliver audits that generate tangible, measurable improvements and real business impact.

Partnering with Doublespark for a professional PPC audit unlocks insights and improvements that can transform your advertising performance.

• Uncover Performance Gaps
  Reveal underperforming areas in your campaigns that are costing you leads and conversions
• Eliminate Budget Waste
  Identify inefficient spend and reallocate budget towards high-return opportunities
• Improve Tracking Accuracy
  Ensure your conversion tracking is reliable, consistent, and capable of guiding smart decisions
• Refine Targeting
  Optimise your audience segmentation and geo-targeting for higher engagement and lower CPA
• Build a Long-Term Strategy
  Gain a clear, actionable roadmap for sustainable success in your PPC advertising

Invest in an audit today - see the benefit in your bottom line tomorrow.