Technical SEO

Technical SEO refers to the optimisation of your website’s infrastructure to help search engines like Google effectively crawl, index, and rank your content. It focuses on the behind-the-scenes elements—such as site speed, mobile responsiveness, structured data, and security—rather than the actual on-page content or backlinks.

Without solid technical foundations, even the best content may not perform well in search engines. For instance, if your pages aren't indexed properly, they won’t show up in search results. If your site loads slowly, users will bounce and rankings may drop. Google also uses technical signals, like Core Web Vitals, to determine how user-friendly your website is.

In essence, technical SEO ensures that search engines can discover your content easily and provide users with a smooth, fast, and secure experience. It lays the groundwork that allows other SEO efforts—like content creation and link building—to work effectively.

The duration of a technical SEO audit depends on the size and complexity of your website. For a small brochure site with a handful of pages, an audit can typically be completed within 3–5 working days. For larger websites, ecommerce platforms, or sites with complex structures, the audit may take anywhere from 7 to 14 days.

Our audits are not automated, copy-and-paste reports. We take time to manually review and interpret data using a range of professional tools including Screaming Frog, Sitebulb, Google Search Console, and PageSpeed Insights. We also provide a prioritised, jargon-free action plan that clearly outlines which issues are most urgent and how to resolve them.

This level of detail ensures that your team can confidently address the technical issues holding your website back from better rankings and performance.

Absolutely. Collaboration with your in-house or external developers is a standard part of our process. We know that implementing technical SEO recommendations often requires code-level changes or CMS adjustments, and we’re happy to provide developer-ready guidance.

We supply implementation notes with every audit, complete with screenshots, examples, and direct links to reference materials or Google documentation where needed. If your developers have any questions or need clarification, we’re available for calls, screen shares, or emails to walk them through the fixes.

By working directly with your dev team, we reduce the risk of miscommunication and ensure that changes are implemented correctly the first time. We can also assist with staging site reviews, quality assurance testing post-implementation, and live environment verification to ensure everything functions as intended.

We offer both, depending on your needs.

For businesses looking for a one-time assessment, our standalone Technical SEO Audit is ideal. It includes a full analysis, prioritised action plan, and implementation guidance.

However, for ongoing optimisation and long-term results, we also offer monthly or quarterly technical SEO retainers. These include regular site health checks, performance monitoring, error tracking, and consultations to address new issues as they arise.

Search engine algorithms evolve, websites grow, and new problems can emerge unexpectedly—whether due to content updates, plugin conflicts, CMS changes, or migrations. Ongoing support ensures your website remains fully optimised and technically sound.

If you're not sure which option is right for you, we’re happy to advise based on your business goals, website type, and resources.

It certainly can—particularly if your rankings have dropped due to crawl errors, Core Web Vitals issues, indexing problems, or structural inconsistencies.

While content and backlinks are critical to SEO, technical flaws can sabotage even the best strategies. Common culprits of ranking drops include:

• Accidental noindex tags
• Broken canonical links
• Slow mobile performance
• Poor internal linking
• Improper redirects during a site migration

Our audit identifies all of these and more. If a recent algorithm update has negatively impacted your site, we can cross-reference the timing and assess whether technical shortcomings were a contributing factor.

While a technical SEO audit alone may not solve everything, it is often the first and most essential step in diagnosing and reversing a rankings decline.

Yes—we work with a wide range of content management systems (CMSs) and ecommerce platforms. These include:

• Contao
• WordPress
• WooCommerce
• Shopify
• Magento
• Joomla
• Wix
• Squarespace
• Webflow
• Custom-built platforms

Each platform comes with its own set of strengths and technical challenges. Our team is experienced in identifying the limitations and capabilities of each, ensuring that our recommendations are tailored to your specific environment.

For example, we might handle Shopify's limited URL structure differently from how we’d approach WordPress’s flexible permalink settings. Whether you use a headless CMS or a drag-and-drop builder, our audits are customised to your platform and business needs.

We use a combination of industry-leading tools and manual analysis to ensure comprehensive coverage. These include:

• Screaming Frog & Sitebulb for crawling and identifying errors
• Google Search Console for indexing, Core Web Vitals and performance data
• Google PageSpeed Insights & Lighthouse for speed and UX testing
• Ahrefs & SEMrush for backlink health and crawl issues
• GTmetrix for load time diagnostics
• Cloudflare & CDN analysis tools
• Schema.org Validator for structured data testing
• Log file analysis tools for understanding bot activity
• Site24x7 for uptime and critical SEO issue monitoring

We don’t rely on a single tool or automated output. Every audit is analysed and interpreted manually, so you get meaningful, prioritised recommendations—not just a list of errors.

Core Web Vitals are a set of performance metrics introduced by Google to measure user experience. They focus on how quickly a page loads, how soon it becomes interactive, and how stable it is during load. The three key metrics are:

• LCP (Largest Contentful Paint): Loading performance
• FID (First Input Delay): Interactivity
• CLS (Cumulative Layout Shift): Visual stability

Google has confirmed that Core Web Vitals are ranking factors, especially for mobile search. A poor score can hurt your visibility, particularly if competitors are offering faster, smoother experiences.

We assess your current Web Vitals scores and provide actionable recommendations for improvement, such as deferring offscreen images, removing render-blocking scripts, and using better hosting configurations. Improving Core Web Vitals can reduce bounce rates, increase engagement, and contribute to stronger organic performance.          

Yes, we specialise in technical SEO for ecommerce platforms such as Isotope, Shopify, WooCommerce, Magento, BigCommerce, and custom-built stores.

Ecommerce websites pose unique technical challenges, including:

• Faceted navigation and parameter URLs
• Product page duplication
• Site speed issues with heavy imagery
• Complex internal linking structures
• Thin or autogenerated product content

We tackle all of these with tailored strategies—ensuring your product pages are crawlable, indexable, and fast-loading. We also handle schema markup for products, reviews, and pricing to enhance visibility in search results.

If you're running paid ads or retargeting alongside organic campaigns, technical SEO ensures that your site performance doesn’t undercut ROI across channels.

Absolutely—and we strongly recommend involving a technical SEO expert before you migrate or redesign your website.

Website migrations (changing domains, moving to a new CMS, or redesigning a structure) are one of the riskiest moments in SEO. Done poorly, they can lead to massive drops in rankings and traffic. We provide a structured migration checklist that includes:

• URL mapping and redirect plans
• Pre-launch audits (on staging)
• Live launch checks
• Post-launch validation
• Monitoring for indexing errors

Our role is to ensure a smooth transition with minimal disruption. We help preserve your SEO equity, maintain site speed, and set your new website up for long-term success.