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Improve your AdWords conversion rate

Any advertising campaigns that you launch should bring you closer to your customers and help t

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How long should you make your meta description?

Back in 2015, Google snippets had a limit of 150 characters, but then something happened....

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Google’s Mobile Indexing Change: What you need to know

Google has now released more information on their upcoming Mobile First indexing, a tool that will...

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Google launches rebranded Rich Results testing tool

Google is set to launch a new version of its structured data testing tool for rich results. The firm said from now on it will be

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Index your content faster with fetch

Just like a car, in order to keep your website running smoothly, you need to work on its maintenance ever...

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HAPPY HOLIDAY SEASON FROM DOUBLESPARK

We would like to wish you a Merry Christmas and a...

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A competitive SEO checklist

Many marketers get tunnel vision when it comes to focusing their SEO efforts. This can result in too much emphasis on link...

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What is bounce rate and why is it important?

You might have heard the term bounce rate being, well, bounced around now...

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Internal link building

Link building is the bread and butter of the SEO world. It’s the tactic used by most well known websites to build their presence

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The ever changing, never changing landscape of SEO

As most people who’ve working on SEO will know, Google, and other major search engines, regularly update the algorithms they use

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How microsites can negatively impact on SEO

Over the years, developers have used a large number of techniques to try to boost the SEO and page rankings of their websites.

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5 SEO Quick Wins

If you have a few minutes spare and want to use them to optimise your website visibility, take a look at these five SEO quick

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Google Search Console updates

Although far from perfect, the insights offered by the Google Search Console can be useful for business owners looking to improve

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Google Partnership Status

Thanks to our head honcho and passionate search professional, Gary, passing the Google Search Advertising and Shopping Advertising

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Why Work With A Google Partner?

There are numerous advantages to both being and working with a Google Adwords Certified Partner.

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12 local citation building best practices

Building local citations is the hardest part of getting your business visible in the local search results.

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Web design trends for 2014

What do we predict will be the web design trends in 2014?

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3 Common Google+ Related Mistakes with SEO Consequences

Google+ as a means to get better search rankings is shaping up to be a pretty sound strategy as correlation data and SEO

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SEO Strategies Using Google+

That +1s have a high correlation with search rankings is a fact begs the question of whether it makes sense or not to use Google+

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How Google+ Can Increase Your Search Rankings

Google+ page management interface may not be the best example of UX engineering, being pretty confusing to use, but it does not

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Local search ranking factors

Earlier this month Moz updated their annual survey of local search ranking factors. The survey aimed to determine precisely what

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Online Marketing: Targeting Goals

Any good SEO campaign will look for solutions covering both short and long-term goals. Leave out either of the two and you’ll end

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Top SEO Factors: Keywords and Links

The world of search is an ever-changing landscape as search engines continue to tweak their ranking algorithms in an effort to

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Looking Into the Future of Search

Figuring out the ranking factors of search algorithms today is all well and good, but we know how quickly things can change and

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What Makes a Quality Web Design?

What makes a website great is very subjective, because all experts have different opinions. There is much more to creating a

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SEO: Part of a Bigger Picture

Clearly the role of SEO is very important when it comes to driving traffic to your site. After all despite the numerous ways that

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Supplementing Your Search Traffic with SEM

Search engine optimisation is the art of ensuring your pages go up and/or maintain their standing in search results listings.

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Mobile Website Design Issues

Using a responsive website design is essential nowadays with internet statistics clearly showing an increase in mobile web usage.

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Feature prominently on Google Maps

Google Maps is one of the most effective methods to improve the way you interact with your customers. First of all, it enables

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Taking Mobile SEO Pointers Straight from Google

Technology and consumer demand has led to a major shift in the way people use mobile devices, with smartphones and tablets now