The ultimate guide to internal link building

Link building is the bread and butter of the SEO world. It’s the tactic used by most well known websites to build their presence online and has the power to boost rankings. Sites can jump from way down the list right up to the top of the tree, just by using link building. So here’s a guide on how to do it properly.

Why is internal linking important?

An internal link will take you to a web page or resource within the website. They are important as they help Google to discover your content, which helps it to index your site. It knows that websites change all the time and is constantly going over sites to check for new content. If you have internal links in there, Google will be discovering that content each time it crawls your site.

Google themselves have stated that the number of internal links pointing to a page is a signal to search engines about the relative importance of that page. So that’s why they are so useful for helping to boost rankings. Google uses these links to establish what is important content on your site, so the more links the better. The text used within the links is also very important. It helps Google to understand what the page is all about, and makes them feel more confident about ranking it.

Also, internal links are a useful tool for visitors to your website, helping them find their way around and get to the right content. Funnelling visitors on your website is a great way to increase sales and get more conversions. You can send them to sales pages and help them to engage with your content. Internal links also help to reduce bounce rate, and more traffic usually means more sales.

How to create internal links

Identify key URLs and keywords on your site and then find the LSI keywords for these words. You can then use an auto linker to strategically link these pages in a few seconds. If you want to be a little more careful, you can do it manually.

In order to find the keywords that are the most important, you can use one of the various tools online. The same goes for the URLs you want to target. Here are some ot he tools we find useful:

  1. ahrefs
  2. semrush
  3. KWFinder
  4. Moz

Using internal links is a very powerful tool that will help you to build on your SEO success. If you’re not already doing it, then it could give you the boost you need to surge up the rankings and have an impact. There are many benefits and the process is pretty straightforward. Internal linking is one of the easiest ways to improve the SEO efficiency of your site. If you’d like to know more about its power or get some help with internal linking on your site, then get in touch with our team at Doublespark.

Go back