Published: Gary Cottam

SEO consultant with over 20 years' experience helping businesses grow online visibility.

Gary Cottam is Head Digital Strategist at Doublespark, a specialist SEO agency he founded in 2005. With over two decades in digital marketing, he has led search strategies for hundreds of UK businesses, combining deep technical expertise with a strong commercial focus.

He stays at the forefront of digital innovation, applying the latest AI-driven tools and automation techniques to improve efficiency, content quality, and search performance for clients. His forward-thinking approach ensures every strategy is built for today’s search landscape - and ready for tomorrow’s.

Areas of Specialism

• SEO strategy for UK service businesses and B2B organisations
• Local SEO for Cambridge and wider regional brands
• PPC planning and audits to optimise campaign spend and performance
• AI-assisted keyword research and content optimisation for organic search

Experience

• Sector experience delivering SEO and PPC programmes for professional services, healthcare, ecommerce, and technology firms across the UK
• In-house support for marketing teams on search strategy, analytics, and performance measurement